At a Glance
- Tasks: Lead and develop a high-performing sales team across Northern and Central Europe.
- Company: Join SumUp, a global leader empowering small businesses with innovative financial tools.
- Benefits: Enjoy 28 days of leave, private medical insurance, and a virtual stock option programme.
- Other info: Be part of a multicultural team in a dynamic office-first setting.
- Why this job: Make a real impact in a diverse, inclusive environment while driving regional growth.
- Qualifications: Proven experience in leading B2B sales teams and managing large revenue targets.
The predicted salary is between 80000 - 100000 £ per year.
- Regional Head of Key Account Sales (Northern & Central Europe)
- London | Full-time | Office-first
Take a look at our London offi...
About the team
Sum Up's Key Account Sales team is entering an exciting new phase of growth.
We've built a high-performing organization focused on winning and growing high-value merchants across Hospitality, Retail, and Beauty, and we're now looking for an experienced sales leader to scale our Northern and Central European business.
Regional
Head of Key Account Sales, Northern & Central Europe , you'll lead, coach, and develop a high-performing organization of sales leaders and account executives across the
UK, Germany, the Netherlands, and the Nordics .
You'll be responsible for driving regional growth, building a consistent sales operating model across multiple markets, and creating an environment where teams consistently exceed ambitious commercial goals.
This is a highly strategic leadership role, requiring someone who can combine commercial excellence with strong people leadership, cross-functional collaboration, and operational rigor.
What you'll do
- Lead, coach, and develop a high-performing organization of Team Leads and Key Account Executives across the UK, Germany, the Netherlands, and the Nordics.
- Own the commercial performance and revenue targets across Northern and Central Europe, driving sustainable growth within the region.
- Build a high-performance sales culture through coaching, performance management, and leadership development.
- Define and continuously refine the regional Key Account sales playbook, ensuring consistent execution while adapting to local market nuances.
- Drive forecasting excellence, pipeline health, and sales execution through structured business reviews, performance cadences, and data-driven decision making.
- Partner closely with Marketing, Product, Solutions Engineering, and Customer Success to strengthen Sum Up's value proposition for enterprise and high-value merchants.
- Identify opportunities to improve sales processes, increase productivity, and scale best practices across markets.
- Develop future sales leaders by creating clear career paths, succession planning, and coaching frameworks.
- Act as a strategic partner to senior commercial leadership, providing market insights, performance analysis, and recommendations to accelerate regional growth.
What we're looking for
- Significant experience leading high-performing B2B sales organizations across multiple countries or regions, ideally within Saa S, fintech, payments, or technology.
- Proven success leading managers and developing high-performing sales teams through coaching, accountability, and clear performance expectations.
- Strong commercial acumen with experience managing large regional revenue targets and complex sales cycles.
- Demonstrated ability to build scalable sales operating models, forecast accurately, and improve pipeline quality.
- Experience leading distributed teams across different cultures and markets, balancing consistency with local market needs.
- Excellent stakeholder management skills with the ability to influence cross-functional partners and senior leadership.
- Analytical and strategic mindset, comfortable using data to identify opportunities and drive business decisions.
- Familiarity with modern sales technology including Salesforce, Linked In Sales Navigator, Mix Max, Lusha, and similar tools.
- Why you should join Sum Up
🌎 Opportunity to work with a truly global, multicultural team from our central London office in an office-first environment.
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values different perspectives and fosters an inclusive culture.
🚀 Enrolment onto our Virtual Stock Option programme, giving you a stake in Sum Up's future success.
🏖 28 days of annual leave, plus bank holidays and additional special leave.
📚 Annual Learning & Development budget to support your professional growth.
🏥 Private medical insurance, including dental and optical cover.
🚗 Salary sacrifice commuter benefits via Gogeta.
💼 Pension scheme with employer matching contributions.
🛡 Life insurance from Met Life worth 2× your salary.
🌴 Break4me: one-month paid sabbatical after three years of service.
🔗 Referral bonus programme for introducing exceptional talent to Sum Up.
About Sum Up
Be empowered to do more that matters.
At Sum Up, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive.
Today, over 4 million businesses in 37 markets rely on Sum Up as their financial partner to manage payments, finance and customer relationships.
Our commitment to small businesses is reflected in our diverse team of over 3,000 Sum Uppers from over 90 nationalities, united by global collaboration and an innovative mindset.
Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success.
We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth.
Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.
Sum Up is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce.
We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy.
Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited.
Discover more about our culture and opportunities on our careers website , and follow our journey on
- Linked In ,
- Instagram , and
Tik Tok .
Regional Head of Key Account Sales in London employer: SumUp
At SumUp, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture in the heart of London. As a Senior iOS Engineer, you'll enjoy generous leave, comprehensive health insurance, and the chance to grow your skills while making a meaningful impact in the fintech space. Join us to be part of a diverse team dedicated to enhancing consumer banking experiences and shaping the future of financial technology.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Head of Key Account Sales in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Head of Key Account Sales at SumUp, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including SumUp. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Head of Key Account Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Head of Key Account Sales in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for SumUp:When writing your cover letter, make sure to tailor your message specifically for SumUp. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at SumUp
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show SumUp that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show SumUp that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with SumUp’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
