Senior Marketing Manager
All potential candidates should read through the following details of this job with care before making an application.
- ConsumerAbout the teamSumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year.
We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems.Our consumer product is already live across six European markets.
The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey.This role sits at the heart of that growth.
As Senior Marketing Manager (Merchant to Consumer), you'll drive the merchant-to-consumer acquisition engine: the channel that converts SumUp's merchant network and their customers into SumUp personal banking customers. This is a rare chance to build a differentiated acquisition channel from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.What you'll doPlan and execute merchant-to-consumer acquisition campaigns across six markets — owning messaging, creative strategy, localisation, and performance reportingEmbed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant websiteDrive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channelsWork closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly ownBuild and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel-mix decisions and prove cost-per-customer against direct advertisingYou'll be great for this role if…Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplaceProven track record of planning and executing campaigns across multiple markets, including localisation and creative directionExperience marketing through partner or owned channels, such as CRM, in-product surfaces, or point-of-sale, rather than relying solely on paid mediaComfort owning acquisition metrics, attribution, and reporting end to end, with a data-driven and commercially minded approachAbility to influence and coordinate across matrixed teams to get placements and campaigns shipped without direct authorityWhy you should join SumUpð Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair.
This involves an office-first setup ð Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced ð Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success ð Generous time off: enjoy 28 days of paid leave, plus
Senior Marketing Manager - B2C in Kennington employer: SumUp
At SumUp, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that champions diversity and fosters personal and professional growth. As an Engineering Manager, you'll lead a high-performing team in a home-based environment, enjoying generous benefits such as 28 days of paid leave, health cover, and a stake in the company's future success through our VSOP program. Join us to make a meaningful impact while collaborating with passionate individuals dedicated to empowering local communities and small businesses.
