At a Glance
- Tasks: Launch and optimise outbound sales campaigns to generate high-quality leads.
- Company: Join SumUp, a global leader in empowering small businesses with innovative financial solutions.
- Benefits: Enjoy 28 days of paid leave, a stake in the company, and a diverse work environment.
- Other info: Dynamic role with opportunities for professional growth in a fast-paced environment.
- Why this job: Make a real impact by driving growth and working with a multicultural team.
- Qualifications: 3+ years in outbound sales or marketing automation with strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
London, England, United Kingdom · General Marketing
About SumUp
We believe in the everyday hero. Those who have the courage to follow their passion and who have the strength and determination to realise their dreams. Small business owners are at the heart of all we do, so we're creating powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that small business owners can be successful doing what they love.
The Role
As a Growth Manager / GTM Engineer, you’ll play a key role in scaling SumUp’s outbound sales motion. Your focus will be on implementing our outbound strategy and generating high-quality sales-qualified leads across multiple channels. You’ll execute, analyse, and optimise AI-powered SDR campaigns, craft engaging messaging for target audiences, and support the creation of marketing materials. By partnering closely with our sales team, you’ll provide feedback on lead quality and ensure a seamless handover process. This is a high-impact role where you’ll drive continuous testing and optimisation of automated outbound campaigns to maximise conversion rates and help us reach ambitious growth goals.
What you’ll do
- Launch, monitor, and optimise outbound campaigns across different channels
- Generate and qualify high-quality leads, ensuring a steady flow of opportunities for our Sales team
- Develop compelling messaging and content to drive reply and engagement rates
- Work with SDRs and AEs to improve list quality, monitor conversion rates, and share actionable insights
- Test and iterate campaigns regularly to boost performance and increase automation across core markets
- Support the Outbound Growth Lead in reporting, analysis, and process improvement
- Track and report on SQL generation, opportunity creation, conversion ratios and closed revenue impact
You’ll be great for this role if you have
- 3+ years of experience in outbound sales or marketing automation
- Hands‑on experience with Sales Engagement platforms (e.g. Clay, Artisan, Apollo.io)
- Knowledge of automation tools (Make, Zapier, N8N, or similar)
- Strong copywriting and A/B testing skills to optimise messaging
- A proven track record of hitting or exceeding outbound targets
- Strong analytical and problem‑solving skills, with the ability to use data to uncover new lead opportunities
- Excellent communication skills and the ability to work with cross‑functional teams
- Comfort with ambiguity and a growth mindset to thrive in a fast‑changing environment
Why you should join SumUp (London)
- Opportunity to work with a truly global, multicultural team from our central Covent Garden location, wrapped in historic charm and modern flair.
- Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
- Enrolment onto our VSOP program: you will own a stake in SumUp’s future success
- Generous time off: enjoy 28 days of paid leave, plus
GTM Engineer in London employer: SumUp Inc.
At SumUp, we pride ourselves on being an exceptional employer that champions small business owners and fosters a vibrant, inclusive work culture. Located in the heart of Covent Garden, our team enjoys a collaborative environment with ample opportunities for personal and professional growth, alongside generous benefits such as 28 days of paid leave and participation in our VSOP program, allowing you to share in our success.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Engineer in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the GTM role. We recommend doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace GTM Engineer in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the GTM Engineer role. Highlight your experience in outbound sales and marketing automation, and don’t forget to mention any specific tools you’ve used that align with what we’re looking for.
Showcase Your Achievements:We love seeing results! Include quantifiable achievements in your application, like how you’ve hit or exceeded targets in previous roles. This helps us understand the impact you could have at SumUp.
Be Authentic:Let your personality shine through in your writing. We value a team-first attitude and a growth mindset, so don’t hesitate to share your passion for helping small businesses succeed and how you embody these values.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role!
How to prepare for a job interview at SumUp Inc.
✨Know Your Stuff
Before the interview, dive deep into SumUp's mission and values. Understand their focus on small business owners and how your role as a GTM Engineer fits into that vision. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Skills
Be ready to discuss your hands-on experience with Sales Engagement platforms and automation tools. Prepare specific examples of how you've successfully implemented outbound strategies or optimised campaigns in the past. This will demonstrate your capability and readiness for the role.
✨Prepare for Data Discussions
Since this role involves a lot of analysis, brush up on your analytical skills. Be prepared to talk about how you've used data to drive decisions in previous roles. Think of metrics you've tracked and how they impacted your campaigns – this will highlight your problem-solving abilities.
✨Engage with Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the team dynamics, the tools they use, or how success is measured in the role. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.
