At a Glance
- Tasks: Create engaging customer journeys and lifecycle communications for new sign-ups.
- Company: Join SumUp, a global fintech empowering small businesses.
- Benefits: Enjoy 28 days paid leave, private health insurance, and stock options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a fast-growing team with diverse perspectives.
- Qualifications: Experience in CRM or lifecycle marketing, ideally in fintech.
The predicted salary is between 51750 - 63250 £ per year.
SumUp's Consumer Bank is building the next generation of an everyday financial product. The Consumer CRM team turns every new sign-up into an active, engaged customer by designing the journeys that guide people from onboarding through to their first transaction and beyond. As the business enters a major growth phase, you'll take ownership of this activation funnel, build the lifecycle communications that bring each new launch to life, and have a direct hand in lifting one of our most important conversion metrics.
What you'll do:
- Build and launch event-driven activation journeys that guide new customers through sign up, KYC, first fund and first transaction, across push, email, in-app, WhatsApp and SMS.
- Write clear, on-brand campaign copy for every channel, from push notifications to email, supported by AI agents built for the job.
- Build audience segments, track daily performance and run A/B tests on copy, timing and channel.
- Partner with Product and GTM teams across six markets to ensure every new launch has its lifecycle communications ready for launch and tailored to each market.
What you'll bring:
- Experience in CRM or lifecycle marketing ideally within fintech or another mobile-first product.
- Hands-on experience with a modern CRM platform such as Iterable, Braze or similar.
- Comfort working across push, email and in-app messaging, with basic SQL for audience checks and reporting.
- Comfort designing and interpreting A/B tests to drive continuous improvement in customer engagement.
- Strong knowledge of segmentation and personalisation techniques, with the ability to tailor messaging for different customer groups.
- Track record of developing and executing retention and lifecycle marketing strategies for existing customers.
- Ability to collaborate closely with Product, Data, Localization and Design teams to bring campaigns to life.
Why you should join SumUp:
- Opportunity to work with a truly global, multicultural team from our central London Bridge location.
- Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced.
- Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success.
- Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves.
- A dedicated annual L&D budget for attending conferences and/or advancing your career through further education.
- Health matters: private health insurance, including optical and dental.
- Financial security: retirement scheme (SumUp matches 7% when you contribute 5%).
- Peace of mind: life insurance from MetLife for 2× your salary.
- Break4me: 1-month sabbatical after 3 years of service.
- Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team.
At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Our commitment to small businesses is reflected in our diverse workforce, united by global collaboration and an innovative mindset. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce.
Crm Manager- Consumer in London employer: SumUp Inc.
At SumUp, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of London that champions diversity and inclusion. Our employees benefit from generous time off, a dedicated learning budget, and the opportunity to own a stake in our future success through our Virtual Stock Option programme. With a commitment to personal and professional growth, we provide a supportive environment where every team member can thrive and contribute to empowering small businesses globally.
StudySmarter Expert Advice🤫
We think this is how you could land Crm Manager- Consumer in London
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at SumUp Inc.. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like SumUp Inc. before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Crm Manager- Consumer in London
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to SumUp Inc.:Your cover letter is your chance to shine! Tell us why you want to work at SumUp Inc. specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at SumUp Inc.!
How to prepare for a job interview at SumUp Inc.
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
