At a Glance
- Tasks: Lead brand tracking and insights to shape impactful marketing campaigns.
- Company: Join a global team at SumUp, empowering small businesses worldwide.
- Benefits: Enjoy 28 days paid leave, health insurance, and a stock option programme.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact on marketing effectiveness in a dynamic environment.
- Qualifications: Experience in brand management and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Brand Manager, Marketing Effectiveness
Location
London
Contract
- Full time, permanent
- Team description
Central Brand & Marketing builds the campaigns, trackers and insight that show whether Sum Up's marketing actually works, across six markets and two very different audiences: consumer and business owners.
This role sits at the centre of that picture, turning tracker data into targets, forecasts and recommendations that media, creative and the wider business act on, and taking the lead on a new competitive insights hub that will become the company's source of truth on competition and market performance.
It's a chance to shape how Sum Up reads its market from the ground up, working closely with the Media & Strategic Partnership, Creative, Growth, Sales and Operations teams along the way.
What you'll do
- Run Sum Up's consumer and B2B brand trackers across six markets, keeping the data accurate and the targets realistic
- Turn tracker results and market insight into clear recommendations that shape campaigns, pricing and sales conversations
- Own upper and mid funnel campaign reporting with the Media team, then share what worked and why with other marketers
- Build and launch a new competitive insights hub that becomes the single place the business goes for market intelligence
- Track vendor deliverables and contracted rights so partnership data and trackers are fully used, not left on the shelf
- What you'll bring
- Experience in brand management, brand marketing or market research, gained in an agency or in-house team.
- Solid understanding of brand tracking and how to measure upper and mid funnel campaign performance.
- Ability to connect data and insight to real business decisions, not just report on numbers.
- Comfort working independently across ambiguity, multiple markets and tight deadlines.
- Strong communication skills, with a track record of presenting findings clearly to a non specialist audience.
Nice to have: experience managing brands in FMCG or another brand driven industry, and hands-on use of Tableau, Google Analytics or similar tools.
You're likely to thrive here if you're curious, strategic, a good listener and communicator, determined, productive, deadline driven and independent.
- Why you should join Sum Up
- Opportunity to work with a truly global, multicultural team from our London Bridge location, wrapped in historic charm and modern flair.
- Commitment to Diversity and
Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced.
- Enrolment onto our Virtual Stock Option programme: you will own a stake in Sum Up's future success.
- Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves.
- A dedicated annual L&D budget for attending conferences and/or advancing your career through further education.
- Health matters: private health insurance, including optical and dental.
- Life made easier: salary-sacrifice commuter benefits via Gogeta.
- Financial security: retirement scheme (Sum Up matches 7% when you contribute 5%).
- Peace of mind: life insurance from Met Life for 2× your salary.
- Break4me: 1-month sabbatical after 3 years of service.
- Referral Bonus: earn additional rewards by referring talented individuals to join the Sum Up team
- About Sum Up
Be empowered to do more that matters.
At Sum Up, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive.
Today, over 4 million businesses in 39 markets rely on Sum Up as their financial partner to manage payments, finance and customer relationships.
Our commitment to small businesses is reflected in our diverse team of over 4,000 Sum Uppers from over 90 nationalities, united by global collaboration and an innovative mindset.
Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success.
We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth.
Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.
Sum Up is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce.
We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy.
Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited.
Discover more about our culture and opportunities on our careers website, and follow our journey on Linked In, Instagram, and Tik Tok.
Job Application Tip
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job.
Please note that this is only a guide.
If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at Sum Up.
Brand Manager - Marketing Effectiveness in London employer: SumUp Inc.
At SumUp, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of London that champions diversity and inclusion. Our employees benefit from generous time off, a dedicated learning budget, and the opportunity to own a stake in our future success through our Virtual Stock Option programme. With a commitment to personal and professional growth, we provide a supportive environment where every team member can thrive and contribute to empowering small businesses globally.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Marketing Effectiveness in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SumUp Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SumUp Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SumUp Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SumUp Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - Marketing Effectiveness in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SumUp Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SumUp Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about SumUp Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SumUp Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SumUp Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SumUp Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
