Own the go-to-market strategy and growth plan for SumUp's consumer product across six European markets. Build and lead a multidisciplinary consumer growth team spanning performance marketing, merchant-led acquisition, direct-to-consumer marketing, CRM, design and content. Develop a balanced acquisition model that combines proven consumer growth channels with SumUp's unique merchant network and consumer touchpoints. Take commercial ownership of growth investment, including channel mix, acquisition cost, incentives, promotions, attribution and forecasting. Establish a rigorous test-and-learn programme, turning successful experiments into repeatable playbooks that can scale across markets. Own the consumer GTM roadmap, ensuring product launches, propositions and campaigns are coordinated across channels and markets. Partner closely with Product, Brand, Communications and SumUp's wider GTM organisation to sharpen the proposition, improve conversion and activate relevant channels across the business. Represent consumer growth in leadership discussions, bringing clarity to performance, investment decisions and the trade-offs required to scale. A strong track record of leading full-funnel growth for a consumer fintech, neobank, financial services product or high-growth consumer app. Experience scaling a consumer proposition across multiple markets and through a comparable stage of growth. Deep expertise in acquisition strategy, channel mix, attribution, customer acquisition cost, lifecycle growth and unit economics. Experience building and leading multidisciplinary growth teams while remaining comfortable operating hands-on. Strong commercial judgement and a track record of making effective investment decisions under uncertainty. The ability to work across Product, Brand, Analytics, Communications and local market teams within a complex organisation. A rigorous experimentation mindset and the ability to operate quickly and pragmatically in an early-stage environment. Familiarity with financial services marketing regulations and the judgement to work within them without losing creativity or pace. SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate. Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves A dedicated annual L
Head of Consumer Growth employer: SumUp Inc.
At SumUp, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of London that champions diversity and inclusion. Our employees benefit from generous time off, a dedicated learning budget, and the opportunity to own a stake in our future success through our Virtual Stock Option programme. With a commitment to personal and professional growth, we provide a supportive environment where every team member can thrive and contribute to empowering small businesses globally.
