Senior Product Marketing Manager

Sumsub is a leading full-cycle verification platform that enables scalable compliance. From identity and business verification to ongoing monitoring, our platform adapts to different risk appetites and market demands, ensuring global compliance. It allows customizing analytics and workflows with a no-code interface. Over 4,000 clients trust Sumsub to accelerate growth, prevent fraud, and maintain compliance worldwide.

Drive adoption and revenue growth of the Reusable Identity product family (Reusable KYC and Sumsub ID) by defining strategic positioning, leading GTM initiatives, and turning deep customer insights into measurable impact across the full funnel.

What You Will Be Doing:

• Own positioning, messaging, and narrative for Reusable Identity solutions (Reusable KYC and Sumsub ID), ensuring consistent communication across all customer touchpoints.
• Lead go-to-market strategy and execution for both B2B and B2C audiences, including new product launches and scalable launch processes.
• Drive growth and adoption by increasing Reusable KYC uptake among existing clients and accelerating direct end-user sign-ups for Sumsub ID.
• Design and execute rapid experiments across acquisition, activation, and retention to unlock scalable growth channels and optimise performance.
• Conduct continuous market and customer research to inform strategy, identify opportunities, and strengthen competitive positioning.
• Plan and optimise multichannel marketing campaigns, collaborating closely with Brand & Creative to develop and test high-impact marketing assets (sales materials, landing pages, creatives).
• Act as a hands-on connector between Product and GTM teams (Sales, Customer Success, Marketing), ensuring alignment on priorities, messaging, and execution.

About You:

• 5+ years of hands‑on marketing or Product Marketing experience in SaaS, with direct experience working on B2C or B2C‑style products.
• Strong hands‑on execution skills, with experience owning day‑to‑day Product Marketing work end to end.
• Proven experience partnering closely with Product Managers, building strong working relationships and collaborating on roadmap priorities, user insights, and go‑to‑market execution.
• Experience defining and launching products, including positioning, messaging, pricing and packaging input, and promotion strategies.
• Solid experience in market research, customer segmentation, and translating insights into clear, actionable marketing decisions.
• Experience planning, executing, and optimising complex, omnichannel marketing campaigns in fast‑paced environments.
• Strong analytical mindset, with the ability to use data and experimentation to drive decisions and continuous improvement.
• Excellent communication and collaboration skills, with the ability to work effectively with Product, Growth, Sales, Customer Success, and Creative teams.
• Fluent written and spoken English.
• Comfortable working independently in a high‑pressure, competitive environment, demonstrating ownership, reliability, and a strong work ethic.

What We Offer:

• Remote‑first, trust‑based culture.
• True flexibility with working hours.
• Extra time off, including your birthday as a holiday.
• Work that matters, contributing to a secure, accessible, and inclusive digital world.
• Fair and transparent pay, benchmarked to the market.
• Opportunities for personal development and learning.
• Team offsites to collaborate and recharge together.
• Access to the tools and hardware needed for your work.
• A friendly and inclusive workplace culture.

The hiring stages: TA screening -> Interview with Director of Product Marketing and Product Manager -> Assignment -> Final Interview with CMO. Sounds like a great opportunity for your career development? Then go ahead and apply! We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce.