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- Tasks: Conduct market research, define product messaging, and execute marketing strategies for innovative products.
- Company: Join Sumsub, a leading verification platform trusted by over 4,000 clients worldwide.
- Benefits: Enjoy remote work, flexible hours, extra time off, and competitive pay.
- Why this job: Make a real impact in building a secure digital world while growing your career.
- Qualifications: 5+ years in Product Marketing, especially with B2C products, and strong analytical skills.
- Other info: Collaborate globally with diverse teams and enjoy personal development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Sumsub is a leading full-cycle verification platform that enables scalable compliance. From identity and business verification to ongoing monitoring, our platform adapts to different risk appetites and market demands, ensuring global compliance. It allows customizing analytics and workflows with a no-code interface. Over 4,000 clients trust Sumsub to accelerate growth, prevent fraud, and maintain compliance worldwide.
What You Will Be Doing:
- Conduct continuous market and customer research to deeply understand users, competitors, and market trends, with a strong focus on B2C user behaviour and decision-making.
- Define and refine value propositions, positioning, and messaging for a B2C-style product, while ensuring alignment with Sumsub’s broader B2B platform narrative.
- Define and execute go-to-market strategies for new product launches, owning hands-on execution and contributing to the evolution of scalable launch and announcement processes.
- Drive conversion improvement across the full user funnel in close collaboration with Growth and Product teams, applying a data-driven, experimentation-led mindset typical of B2C products.
- Plan, execute, and optimise multichannel marketing campaigns, ensuring consistent and compelling product messaging across all customer touchpoints.
- Develop hypotheses, run experiments, analyse results, and translate insights into actionable recommendations that improve acquisition, activation, and retention.
- Create, test, and optimise marketing assets (sales presentations, landing pages, creatives) in close collaboration with the Brand & Creative team.
- Act as a hands-on connector between Product and GTM teams (Sales, Customer Success, Marketing), ensuring alignment on goals, messaging, and execution.
About You:
- 5+ years of hands-on marketing or Product Marketing experience in SaaS, with direct experience working on B2C or B2C-style products.
- Strong hands-on execution skills, with experience owning day-to-day Product Marketing work end to end — from research and messaging to launches, experiments, and asset creation.
- Proven experience partnering closely with Product Managers, building strong working relationships and collaborating on roadmap priorities, user insights, and go-to-market execution.
- Experience defining and launching products, including positioning, messaging, pricing and packaging input, and promotion strategies.
- Solid experience in market research, customer segmentation, and translating insights into clear, actionable marketing decisions.
- Experience planning, executing, and optimising complex, omnichannel marketing campaigns in fast-paced environments.
- Strong analytical mindset, with the ability to use data and experimentation to drive decisions and continuous improvement.
- Excellent communication and collaboration skills, with the ability to work effectively with Product, Growth, Sales, Customer Success, and Creative teams.
- Fluent written and spoken English.
- Comfortable working independently in a high-pressure, competitive environment, demonstrating ownership, reliability, and a strong work ethic.
What We Offer:
- Remote-first, trust-based culture. Work from the place that works best for you.
- True flexibility. We do not fix you to a 9-to-5 schedule.
- Extra time off. Your birthday is a holiday here.
- Work that matters. Our mission is to build a digital world that is secure, accessible and inclusive for everyone.
- Compensation. We offer fair and transparent pay, benchmarked to the market.
- Truly global. We work across continents and time zones.
- Growth built in. Clear goals, open feedback and personal development plans.
- Team offsites. Trips are fully covered, so you can meet, collaborate, and recharge together.
- Getting you set up. We make sure you have access to the tools and hardware you need to do your work well.
- Friendly by design. We keep things human, open and kind.
The hiring stages: TA screening -> Interview with Director of Product Marketing and Product Manager -> Assignment -> Final Interview with CMO.
Sounds like a great opportunity for your career development? Then go ahead and apply! We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce.
Product Marketing Manager employer: Sumsub
Contact Detail:
Sumsub Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do at Sumsub and how you can contribute to our mission of building a secure digital world.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Manager. We want to hear how you can drive conversion and improve user engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2C marketing and how it aligns with Sumsub's mission. We want to see how you can bring value to our team!
Show Off Your Analytical Skills: Since this role requires a strong analytical mindset, don’t shy away from showcasing your data-driven decision-making skills. Share examples of how you've used data to improve marketing strategies or campaigns in the past. We love numbers!
Be Creative with Your Marketing Assets: If you have any marketing materials you've created, like landing pages or sales presentations, include them in your application. This is your chance to show us your creative flair and how you can contribute to our brand's messaging.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at Sumsub!
How to prepare for a job interview at Sumsub
✨Know Your Market
Before the interview, dive deep into market research related to B2C products. Understand user behaviour, competitors, and current trends. This will not only show your expertise but also demonstrate your genuine interest in Sumsub's mission.
✨Showcase Your Hands-On Experience
Be ready to discuss specific examples from your past roles where you executed product marketing strategies. Highlight your involvement in launching products, creating marketing assets, and collaborating with cross-functional teams. This will illustrate your capability to handle the responsibilities of the role.
✨Data-Driven Mindset
Prepare to talk about how you've used data to drive decisions in your previous roles. Share examples of experiments you've run, insights gained, and how those insights led to actionable recommendations. This aligns perfectly with the analytical mindset they’re looking for.
✨Align with Their Culture
Familiarise yourself with Sumsub's remote-first, trust-based culture. Be ready to discuss how you thrive in flexible environments and how you can contribute to a friendly and inclusive workplace. Showing that you fit their culture can set you apart from other candidates.
