Product Marketing Manager in London

Sumsub is a leading full-cycle verification platform that enables scalable compliance. From identity and business verification to ongoing monitoring, our platform adapts to different risk appetites and market demands, ensuring global compliance. It allows customizing analytics and workflows with a no-code interface. Over 4,000 clients trust Sumsub to accelerate growth, prevent fraud, and maintain compliance worldwide.

What You Will Be Doing:

• Conduct continuous market and customer research to deeply understand users, competitors, and market trends, with a strong focus on B2C user behaviour and decision-making.
• Define and refine value propositions, positioning, and messaging for a B2C-style product, while ensuring alignment with Sumsub’s broader B2B platform narrative.
• Define and execute go-to-market strategies for new product launches, owning hands-on execution and contributing to the evolution of scalable launch and announcement processes.
• Drive conversion improvement across the full user funnel in close collaboration with Growth and Product teams, applying a data-driven, experimentation-led mindset typical of B2C products.
• Plan, execute, and optimise multichannel marketing campaigns, ensuring consistent and compelling product messaging across all customer touchpoints.
• Develop hypotheses, run experiments, analyse results, and translate insights into actionable recommendations that improve acquisition, activation, and retention.
• Create, test, and optimise marketing assets (sales presentations, landing pages, creatives) in close collaboration with the Brand & Creative team.
• Act as a hands-on connector between Product and GTM teams (Sales, Customer Success, Marketing), ensuring alignment on goals, messaging, and execution.

About You:

• 5+ years of hands-on marketing or Product Marketing experience in SaaS, with direct experience working on B2C or B2C-style products.
• Strong hands-on execution skills, with experience owning day-to-day Product Marketing work end to end — from research and messaging to launches, experiments, and asset creation.
• Proven experience partnering closely with Product Managers, building strong working relationships and collaborating on roadmap priorities, user insights, and go-to-market execution.
• Experience defining and launching products, including positioning, messaging, pricing and packaging input, and promotion strategies.
• Solid experience in market research, customer segmentation, and translating insights into clear, actionable marketing decisions.
• Experience planning, executing, and optimising complex, omnichannel marketing campaigns in fast-paced environments.
• Strong analytical mindset, with the ability to use data and experimentation to drive decisions and continuous improvement.
• Excellent communication and collaboration skills, with the ability to work effectively with Product, Growth, Sales, Customer Success, and Creative teams.
• Fluent written and spoken English.
• Comfortable working independently in a high-pressure, competitive environment, demonstrating ownership, reliability, and a strong work ethic.

What We Offer:

• Remote-first, trust-based culture.
• True flexibility in working hours.
• Extra time off, including your birthday as a holiday.
• Work that matters, contributing to a secure, accessible, and inclusive digital world.
• Fair and transparent compensation.
• A truly global work environment.
• Growth opportunities with clear goals and personal development plans.
• Team offsites for collaboration and connection.
• Access to necessary tools and hardware.
• A friendly and inclusive workplace culture.

The hiring stages: TA screening -> Interview with Director of Product Marketing and Product Manager -> Assignment -> Final Interview with CMO. Sounds like a great opportunity for your career development? Then go ahead and apply! We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.