YouTube Strategy Director: Build Scalable IP & Franchises

YouTube Strategy Director: Build Scalable IP & Franchises

Full-Time 60000 - 80000 € / year (est.) No home office possible
SUMO

At a Glance

  • Tasks: Lead YouTube strategy, develop original formats, and drive audience growth.
  • Company: Join SUMO, a dynamic company at the forefront of video publishing.
  • Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
  • Other info: Be part of an innovative team pushing the boundaries of platform-native content.
  • Why this job: Shape the future of YouTube content and influence a major publishing operation.
  • Qualifications: Experience in YouTube strategy and understanding of audience behaviour.

The predicted salary is between 60000 - 80000 € per year.

SUMO is seeking a YouTube Director to shape and scale their video publishing strategy. You will lead the YouTube strategy across multiple channels, develop original formats, and drive audience growth through innovative content creation. The role requires experience in YouTube strategy and a strong understanding of audience behaviour. This is an opportunity to influence a major YouTube-focused publishing operation and work at the forefront of platform-native content.

YouTube Strategy Director: Build Scalable IP & Franchises employer: SUMO

At SUMO, we pride ourselves on fostering a dynamic and creative work environment where innovation thrives. As a YouTube Strategy Director, you will not only have the opportunity to shape impactful content but also benefit from our commitment to employee growth through continuous learning and collaboration. Located in a vibrant area, our culture encourages teamwork and celebrates diverse ideas, making it an exciting place for those looking to make a meaningful impact in the digital landscape.

SUMO

Contact Detail:

SUMO Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land YouTube Strategy Director: Build Scalable IP & Franchises

Tip Number 1

Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

Tip Number 2

Show off your skills! Create a portfolio showcasing your best work in YouTube strategy and content creation. This will give potential employers a taste of what you can bring to the table.

Tip Number 3

Stay updated on trends! Follow the latest developments in YouTube and video publishing. Being knowledgeable about current trends will help you stand out during interviews and show that you're passionate about the field.

Tip Number 4

Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves and you’ll be one step closer to landing that dream job.

We think you need these skills to ace YouTube Strategy Director: Build Scalable IP & Franchises

YouTube Strategy
Video Publishing Strategy
Content Creation
Audience Growth
Original Format Development
Audience Behaviour Analysis
Innovative Thinking

Some tips for your application 🫡

Show Your YouTube Savvy:When you're crafting your application, make sure to highlight your experience with YouTube strategy. We want to see how you've successfully shaped video content in the past and any innovative formats you've developed that drove audience growth.

Be Authentic:Let your personality shine through in your written application. We value creativity and originality, so don’t be afraid to showcase your unique voice and ideas. This is your chance to stand out!

Tailor Your Application:Make sure to tailor your application specifically for this role. Reference the job description and align your skills and experiences with what we’re looking for. It shows us you’ve done your homework and are genuinely interested.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!

How to prepare for a job interview at SUMO

Know Your YouTube Inside Out

Before the interview, dive deep into SUMO's current YouTube channels. Familiarise yourself with their content, audience engagement strategies, and any original formats they've developed. This will not only show your genuine interest but also allow you to suggest tailored ideas during the discussion.

Showcase Your Creative Thinking

Prepare to discuss innovative content ideas that could work for SUMO. Think about unique formats or series that could engage their audience. Bring examples of successful campaigns you've led in the past to demonstrate your ability to drive audience growth through creative strategies.

Understand Audience Behaviour

Brush up on the latest trends in audience behaviour on YouTube. Be ready to talk about how you analyse viewer data to inform your strategy. Showing that you can adapt to changing viewer preferences will highlight your strategic thinking and relevance in the role.

Ask Insightful Questions

Prepare thoughtful questions about SUMO's future plans for their YouTube channels. Inquire about their goals for audience growth and how they measure success. This not only shows your enthusiasm for the role but also your strategic mindset and desire to contribute meaningfully.