YouTube Strategist (Creator Economy/Talent Management)

Location: London

Salary: £40,000 to £60,000 DoE

Company: Leading Digital & Entertainment Talent Agency

You will be responsible for developing and executing YouTube strategies for TV and sports presenters as well as digital content creators, helping them grow their channels from the ground up. Some talent may have existing channels, but many will need guidance in building an audience, shaping their content, and monetising their presence effectively. The role requires a creatively orientated mindset and a strong understanding of content production, ensuring high-quality, engaging content is developed and optimised for YouTube.

Responsibilities:

• Develop and implement strategies to grow YouTube channels, increasing subscribers, watch time, and engagement.
• Advise on content formats, posting schedules, thumbnails, and SEO best practices to optimise video performance.
• Provide guidance on YouTube monetisation, including AdSense, memberships, brand partnerships, and premium content opportunities.
• Analyse audience insights and platform trends to refine content strategies and improve reach.
• Support talent in developing long-form content suited to YouTube’s evolving ecosystem.
• Offer creative direction on video concepts, storytelling techniques, and visual presentation.
• Work closely with production teams or talent to ensure high-quality content output, from filming to editing.
• Stay up to date with YouTube algorithm changes, new features, and best practices.
• Work collaboratively with internal teams to align YouTube growth strategies with broader digital and brand initiatives.

Who we\’re looking for:

• Experience in successfully growing YouTube channels, with a track record of increasing engagement and reach.
• Strong understanding of YouTube analytics, SEO, and audience development strategies.
• A creatively led approach to content planning, with the ability to shape compelling video concepts.
• Hands-on experience in video production, including filming, editing, or working with production teams.
• Knowledge of YouTube monetisation methods and revenue growth strategies.
• Ability to work in a fast-paced environment and adapt to evolving digital trends.

This is an opportunity to help high-profile talent establish and scale their YouTube presence, shaping their content and long-term digital strategy.

SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

*Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can\’t always get back to everyone, although we do try our best!