At a Glance
- Tasks: Lead YouTube strategy and develop original content for diverse channels.
- Company: Dynamic media company focused on innovative video publishing.
- Benefits: Creative influence, significant audience reach, and collaborative environment.
- Other info: Inclusive employer committed to diverse applications.
- Why this job: Shape the future of YouTube content and engage with modern audiences.
- Qualifications: Experience in YouTube strategy, channel growth, and social video publishing.
The predicted salary is between 60000 - 80000 € per year.
We’re working with a large-scale media and content business investing heavily into YouTube, long-form video, and platform-native storytelling. They’re looking for a YouTube Director to help shape and scale the next phase of their video publishing strategy - building audience-first formats, growing channel ecosystems, and developing original IP designed specifically for YouTube audiences.
The Role
You’ll lead the YouTube strategy across multiple channels and brands, sitting across everything from programming and format development through to publishing, optimisation, and long-term growth. You’ll work closely with editorial, production, social and commercial teams to build scalable franchises and platform-native content designed for modern viewing habits.
Responsibilities
- Leading the overall YouTube and long-form video strategy across multiple channels
- Developing scalable original formats and repeatable content franchises
- Driving subscriber, watch time and audience growth across YouTube ecosystems
- Overseeing publishing strategy, programming cadence and channel optimisation
- Using audience insights, retention data and platform trends to shape content decisions
- Developing creator-led and personality-driven formats built for YouTube audiences
- Working closely with production, editorial and commercial teams to scale output
- Identifying monetisation opportunities across YouTube, branded content and partnerships
- Exploring new audience and distribution opportunities across digital platforms
What They’re Looking For
- Strong experience leading YouTube strategy, channel growth or social video publishing at scale
- Deep understanding of YouTube audience behaviour, retention, discoverability and monetisation
- Experience building channels, original formats or creator-led content ecosystems
- Strong editorial and creative instincts combined with a data-led mindset
- Experience working across long-form video, social distribution and audience growth
- Comfortable operating in fast-paced, highly collaborative environments
Why It’s Interesting
- Opportunity to shape and scale a major YouTube-focused publishing operation
- High level of ownership and creative influence
- Backed by significant audience reach and resource
- Ability to build scalable long-form IP and modern digital franchises
- Working at the forefront of YouTube and platform-native content
SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
YouTube Director (digital publisher) employer: SUMO
As a leading media and content business based in London, we offer an exciting opportunity for a YouTube Director to drive innovative video strategies in a dynamic and collaborative environment. Our culture prioritises creativity and inclusivity, providing employees with significant ownership over their projects and the chance to shape original content that resonates with diverse audiences. With robust resources and a commitment to employee growth, we empower our team to explore new ideas and develop scalable franchises that redefine modern viewing experiences.
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Director (digital publisher)
✨Tip Number 1
Get your network buzzing! Reach out to folks in the industry, especially those who are already working in YouTube or digital publishing. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in video strategy and content creation. Use platforms like YouTube to demonstrate your understanding of audience engagement and growth strategies.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in YouTube and digital content. Follow industry leaders on social media and engage with their content to show you’re in the know and passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with YouTube strategy and audience growth, and let us know how you can help shape our future content.
We think you need these skills to ace YouTube Director (digital publisher)
Some tips for your application 🫡
Show Your YouTube Passion:When you're writing your application, let your enthusiasm for YouTube shine through! Share specific examples of how you've engaged with the platform, whether it's through creating content, analysing trends, or growing channels. We want to see that you live and breathe YouTube!
Tailor Your Experience:Make sure to customise your CV and cover letter to highlight your relevant experience in YouTube strategy and audience growth. Use keywords from the job description to show us that you understand what we're looking for. This will help your application stand out from the crowd!
Data-Driven Insights Matter:Since we’re all about using data to shape content decisions, don’t forget to include any metrics or insights from your previous roles. Whether it’s subscriber growth, watch time increases, or successful content formats, we want to see how you’ve used data to drive results!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at SUMO
✨Know Your YouTube Inside Out
Before the interview, dive deep into the company's YouTube channels. Familiarise yourself with their content, audience engagement strategies, and any recent trends they've adopted. This will not only show your genuine interest but also help you discuss how you can contribute to their growth.
✨Showcase Your Creative Vision
Prepare to share your ideas for original formats or content franchises that could resonate with their audience. Think about what makes a channel successful and be ready to discuss how you would apply those principles to enhance their YouTube strategy.
✨Data-Driven Decision Making
Be ready to talk about how you've used audience insights and retention data in your previous roles. Bring examples of how data has shaped your content decisions and led to growth, as this aligns perfectly with their focus on a data-led mindset.
✨Collaboration is Key
Since the role involves working closely with various teams, prepare examples of how you've successfully collaborated in the past. Highlight your experience in fast-paced environments and how you’ve managed to bring different departments together to achieve a common goal.
