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For Companies At a Glance
- Tasks: Manage YouTube channel growth through data analysis and content strategy.
- Company: Join a leading digital music brand with 13 million subscribers and billions of views.
- Benefits: Enjoy a creative work environment with opportunities for professional growth.
- Why this job: Be at the forefront of music trends while influencing a massive audience.
- Qualifications: Experience with YouTube analytics and a passion for music is essential.
- Other info: SUMO promotes an inclusive hiring process, welcoming diverse applicants.
The predicted salary is between 36000 - 60000 £ per year.
The Role
We\’re working with a digital music brand that\’s boasting over 13 million subscribers and billions of views across its videos.
They\’re looking for a YouTube Channel Manager to own and focus on the data and analytics strategy that powers their YouTube channel’s growth and engagement. You’ll use deep insight into musical trends and viewer behaviour to inform content strategy, optimise performance, and ensure we remain the go-to destination for our audience.
Key Responsibilities
- Lead the analysis of YouTube Studio data, tracking subscriber trends, watch time, retention, demographics, and content performance.
- Use advanced tools – Google Sheets, Excel, Looker, Tableau and leverage SQL or similar platforms for deep-dive queries across multiple data sources.
- Collaborate with Growth, Content Production, and Community teams to translate insights into planned content, optimising upload timing, formatting, and metadata.
- Monitor genre and song-level trends, surfacing opportunities for popular music versions and emerging musical niche demands.
- Test and iterate on thumbnails, titles, descriptions, and metadata to maximise reach and click-throughs.
- Share clear, actionable reports that influence decision-making across the business.
- Stay on top of platform updates and cultural shifts to keep us ahead of the curve.
What We\’re Looking For
- Experience managing or analysing YouTube channels, with proven growth results.
- Strong data skills and confidence working with analytics tools (YouTube Studio, Excel/Sheets, Looker/Tableau, SQL).
- A creative, analytical mindset and genuine passion for music.
- Strong communication skills, able to explain data in a simple, engaging way.
- Organised and proactive, with great project management skills.
SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can\’t always get back to everyone, although we will try our best!
YouTube Channel Manager - (Music) employer: SUMO
Contact Detail:
SUMO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land YouTube Channel Manager - (Music)
✨Tip Number 1
Familiarise yourself with the latest trends in music and YouTube analytics. Understanding what’s currently popular can help you demonstrate your insight into viewer behaviour during interviews.
✨Tip Number 2
Showcase your experience with data analysis tools by preparing examples of how you've used them to drive growth on previous channels. Be ready to discuss specific metrics and outcomes.
✨Tip Number 3
Network with professionals in the music and digital content space. Engaging with others in the industry can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 4
Stay updated on YouTube's algorithm changes and best practices. Being knowledgeable about platform updates will show your commitment to staying ahead in the field.
We think you need these skills to ace YouTube Channel Manager - (Music)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with YouTube channel management and analytics. Include specific examples of how you've used data to drive growth and engagement in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for music and detail how your analytical skills can contribute to the company's success. Mention any relevant tools you are proficient in, such as Google Sheets or SQL.
Showcase Your Data Skills: Provide concrete examples of how you've used analytics tools to inform content strategy. Discuss any successful projects where your insights led to measurable improvements in performance.
Research the Company: Familiarise yourself with the digital music brand's content and audience. Understanding their style and approach will help you tailor your application and demonstrate your fit for the role.
How to prepare for a job interview at SUMO
✨Showcase Your Data Skills
Be prepared to discuss your experience with analytics tools like YouTube Studio, Excel, and SQL. Bring examples of how you've used data to drive growth on previous channels, as this will demonstrate your capability to manage the channel effectively.
✨Demonstrate Your Passion for Music
Since the role is centred around a music brand, express your genuine passion for music. Share insights about current trends or artists you follow, and how they influence viewer behaviour. This will help you connect with the interviewers on a personal level.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would handle specific situations, such as optimising content based on analytics or responding to changes in viewer engagement. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Communicate Clearly and Effectively
Strong communication skills are essential for this role. Practice explaining complex data insights in a simple and engaging way. This will show that you can translate data into actionable strategies for the team, which is crucial for collaboration.
