Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Analyse YouTube channels, track performance metrics, and suggest improvements for engaging football content.
- Company: Join a fast-growing football media brand with a passionate fanbase in the UK.
- Benefits: Enjoy hybrid/remote work options and be part of a dynamic team culture.
- Why this job: Combine your love for football and data to make a real impact on content strategy.
- Qualifications: Experience in YouTube analytics, a passion for football, and strong communication skills are essential.
- Other info: SUMO promotes inclusivity and welcomes applications from all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
Role: YouTube Channel Analyst – Football & Content
Location: London – (Hybrid/Remote)
Type: Permanent | Full-time
The Role
Are you obsessed with YouTube and football? Love diving into data to understand what makes content thrive online? We’re looking for a sharp, analytical mind to join a fast-growing football media brand with one of the most engaged fanbases in the UK.
In this role, you will help a dynamic team turn numbers into narratives, and insights into impact. You’ll work closely with the creators, editors, and production team to improve content performance, grow the audience, and ensure the channel keeps leading from the front.
What You’ll Be Doing
- Owning analytics and reporting across multiple YouTube channels (main, shorts, etc.), tracking what’s working and where to improve.
- Monitoring KPIs like watch time, click-through rate, retention, and engagement to help shape content strategy.
- Offering practical, insight-driven suggestions to editors and production teams to improve performance.
- Helping plan and measure A/B thumbnail testing, publishing times, and format experimentation.
- Creating clear reports for both internal teams and external stakeholders to track progress and growth.
- Keeping an eye on competitor channels and industry trends — always staying one step ahead.
- Working closely with social and marketing teams to understand audience behaviour across platforms.
What We’re Looking For
- A football lover who truly understands the sport, the culture around it, and the fans who live it.
- Proven experience in YouTube channel analytics, ideally in sport, media, or creator-driven brands.
- Deep understanding of YouTube Studio, analytics tools, and content optimisation best practices.
- Comfortable using tools like TubeBuddy, VidIQ, or similar for SEO and performance tracking.
- Confident in interpreting data and communicating insights clearly to creative and production teams.
- Familiarity with other social platforms like TikTok, Instagram, and Shorts is a bonus.
- A proactive mindset, always bringing ideas and questions that drive the channel forward.
SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can\’t always get back to everyone, although we will try our best!
YouTube Channel Analyst - Sports Content employer: SUMO
Contact Detail:
SUMO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land YouTube Channel Analyst - Sports Content
✨Tip Number 1
Familiarise yourself with the latest trends in football content on YouTube. Watch popular channels and analyse what makes their videos successful. This will help you understand the audience better and give you insights to discuss during your interview.
✨Tip Number 2
Brush up on your data analysis skills, especially with YouTube analytics tools like YouTube Studio, TubeBuddy, or VidIQ. Being able to demonstrate your proficiency with these tools can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to improve content performance in the past. Think about metrics like watch time and engagement rates, and be ready to share your thought process on how you arrived at your conclusions.
✨Tip Number 4
Network with professionals in the sports media industry, especially those who work with YouTube channels. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace YouTube Channel Analyst - Sports Content
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in YouTube analytics, especially within the sports or media sectors. Emphasise any specific tools you've used, like YouTube Studio or TubeBuddy, and showcase your understanding of content optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for football and how it drives your analytical mindset. Mention specific examples of how you've used data to improve content performance in previous roles, and how you can bring that expertise to their team.
Showcase Your Analytical Skills: During the application process, be prepared to discuss your analytical skills in detail. Provide examples of KPIs you've tracked, insights you've derived, and how those insights influenced content strategy. This will demonstrate your ability to turn data into actionable recommendations.
Research the Company: Familiarise yourself with the company's YouTube channels and their content. Understand their audience and what makes their content successful. This knowledge will help you tailor your application and show that you're genuinely interested in contributing to their growth.
How to prepare for a job interview at SUMO
✨Show Your Passion for Football
Make sure to express your love for football during the interview. Share specific examples of how you engage with the sport, whether it's through watching matches, following teams, or participating in discussions. This will demonstrate that you understand the culture and can connect with the audience.
✨Demonstrate Your Analytical Skills
Be prepared to discuss your experience with YouTube analytics and how you've used data to drive content decisions. Bring examples of KPIs you've tracked and how your insights led to improved performance. This will show that you can turn numbers into actionable strategies.
✨Familiarise Yourself with Tools
Before the interview, brush up on tools like YouTube Studio, TubeBuddy, and VidIQ. Be ready to talk about how you've used these tools in the past to optimise content and track performance. This knowledge will highlight your technical skills and readiness for the role.
✨Prepare Insightful Questions
Think of thoughtful questions to ask the interviewers about their current strategies and challenges. This shows your proactive mindset and genuine interest in helping the channel grow. It also gives you a chance to demonstrate your understanding of the industry and audience behaviour.
