At a Glance
- Tasks: Lead global social strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport, culture, and storytelling.
- Why this job: Shape the brand's cultural presence and connect with audiences worldwide.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Head of Social (Brand - fashion & Sport) in Woking employer: SUMO
As a leading global consumer brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our London-based team enjoys hybrid working arrangements, competitive benefits, and ample opportunities for professional growth, all while being at the forefront of fashion and sport. Join us to make a meaningful impact in shaping our social-first strategy and connecting with diverse communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Woking
✨Tip Number 1
Network like a pro! Connect with industry folks on LinkedIn, attend events, and engage in conversations. The more people you know, the better your chances of landing that Head of Social role.
✨Tip Number 2
Show off your social skills! Create a personal brand on platforms like Instagram or TikTok. Share your insights on social media trends and campaigns to demonstrate your expertise and passion for the industry.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, mention specific campaigns or strategies you've admired from their brand. This shows you're genuinely interested and have done your homework.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can drive our social strategy forward. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Woking
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for fashion and sport shine through! We want to see how your interests align with our brand's culture and values. Share personal stories or experiences that highlight your enthusiasm for the industry.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. We’re looking for someone who understands the nuances of social media strategy in a global context, so highlight relevant experiences that showcase your skills in leading social campaigns and building communities.
Be Data-Driven:Since this role involves optimising campaigns based on performance insights, don’t forget to mention any experience you have with data analysis. We want to know how you've used data to inform your strategies and drive results in past roles.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at SUMO
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, YouTube, and Meta. Prepare examples of how you've successfully leveraged these channels in past campaigns to drive engagement and brand advocacy.
✨Showcase Your Strategic Mindset
Be ready to discuss your approach to developing a global social media strategy. Think about how you would align social campaigns with brand objectives and how you’ve used data to inform your decisions in previous roles.
✨Demonstrate Community Building Skills
Prepare to share specific examples of how you’ve built and nurtured engaged communities. Highlight any innovative tactics you’ve used to foster meaningful interactions and drive brand loyalty across different markets.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Share stories that illustrate your ability to partner with creative, influencer, and content teams to deliver impactful work.
