At a Glance
- Tasks: Lead global social strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport, culture, and storytelling.
- Why this job: Shape the brand's cultural presence and connect with audiences worldwide.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Head of Social (Brand - fashion & Sport) in Wakefield employer: SUMO
As a leading global consumer brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our London-based team enjoys hybrid working arrangements, competitive benefits, and ample opportunities for professional growth, all while being at the forefront of fashion and sport. Join us to make a meaningful impact in shaping our social-first strategy and connecting with diverse communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Wakefield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your social skills! Create a personal brand on platforms like Instagram or TikTok. Share your insights on trends, campaigns, or even your favourite sports moments to demonstrate your passion and expertise.
✨Tip Number 3
Prepare for interviews by researching the company’s current social media presence. Bring fresh ideas to the table that align with their brand and show how you can elevate their strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Wakefield
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for fashion and sport shine through! We want to see how your interests align with our brand's culture and values. Share personal stories or experiences that highlight your enthusiasm.
Tailor Your Approach:Make sure to customise your application for the Head of Social role. We’re looking for someone who understands the nuances of social media strategy. Highlight your relevant experience and how it connects to the responsibilities outlined in the job description.
Be Data-Driven:Since this role is all about blending storytelling with data-led performance, don’t forget to mention any metrics or results from past campaigns you've worked on. We love seeing how you’ve used insights to drive success!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at SUMO
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, YouTube, and Meta. Prepare examples of how you've successfully leveraged these channels in past campaigns to drive engagement and brand advocacy.
✨Showcase Your Strategic Mindset
Be ready to discuss your approach to developing a global social media strategy. Think about how you would align social campaigns with brand objectives and how you’ve used data to inform your decisions in previous roles.
✨Demonstrate Community Building Skills
Prepare to share specific examples of how you’ve built and nurtured engaged communities. Highlight any innovative tactics you’ve used to foster meaningful interactions and drive brand loyalty across different markets.
✨Passion for Culture and Storytelling
Let your enthusiasm for sport, culture, and storytelling shine through. Be prepared to discuss how you can blend these elements into compelling narratives that resonate with audiences and enhance brand presence.
