At a Glance
- Tasks: Lead global social strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport, culture, and storytelling.
- Why this job: Shape the brand's cultural presence and connect with audiences worldwide.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Head of Social (Brand - fashion & Sport) in Stevenage employer: SUMO
As a leading global consumer brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our London-based team enjoys hybrid working arrangements, competitive benefits, and ample opportunities for professional growth, all while being at the forefront of fashion and sport. Join us to make a meaningful impact in shaping our social-first strategy and connecting with diverse communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Stevenage
✨Tip Number 1
Network like a pro! Connect with people in the fashion and sport industries on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your social skills! Create a personal brand on platforms like Instagram or TikTok that reflects your passion for culture and storytelling. This is your chance to demonstrate your expertise and creativity in action.
✨Tip Number 3
Research the company’s current social media presence. Identify gaps or opportunities where you could add value. When you get the chance to chat with them, share your insights and ideas to show you’re already thinking strategically.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Stevenage
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for fashion and sport shine through. We want to see how you connect with the brand and culture, so share your personal experiences and insights that relate to our mission.
Tailor Your Approach:Make sure to customise your application for the Head of Social role. Highlight your experience with social media strategies and community building, and align your skills with the specific requirements mentioned in the job description. We love a good fit!
Be Data-Driven:Since this role is all about blending storytelling with data-led performance, don’t forget to include examples of how you've used data to optimise campaigns in the past. Show us how you can turn insights into impactful strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at SUMO
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, YouTube, and Meta. Prepare examples of how you've successfully leveraged these channels in past campaigns to drive engagement and brand advocacy.
✨Showcase Your Strategic Mindset
Be ready to discuss your approach to developing a global social media strategy. Think about how you can blend storytelling with data-driven insights to create impactful campaigns. Bring specific examples of how you've used data to optimise performance in previous roles.
✨Demonstrate Community Building Skills
Highlight your experience in building and nurturing engaged communities. Share stories of how you've fostered meaningful interactions and brand loyalty among audiences, especially in diverse markets. This will show your ability to connect with fans and creators alike.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, be prepared to discuss your collaboration skills. Share examples of successful partnerships with creative, influencer, and content teams that resulted in culturally relevant work. This will demonstrate your ability to lead and inspire others.
