Social Media Manager (Podcasts & Creator Content)
Where: London
Hybrid: 3 days in office / 2 days remote
The Opportunity
We are working with a fast-growing entertainment and content business looking for a talented Social Media Manager to help grow the digital presence of a portfolio of personality-led podcasts and shows.
Working closely with producers, editors, talent and the wider creative team, you’ll take ownership of day-to-day social content, helping turn standout podcast moments and creator-led content into engaging, platform-native formats.
The role will cover everything from content planning and publishing through to community growth, creative campaigns and performance analysis, with a strong focus on growing audiences across TikTok, Instagram, YouTube and other major social platforms.
Key Responsibilities
- Support and help deliver the social media strategy across a portfolio of podcast and creator-led brands.
- Create original, platform-native content across Instagram, TikTok, YouTube, X, Facebook and LinkedIn.
- Turn long-form podcast and video content into engaging clips, social-first formats and standout moments.
- Manage social content calendars around episode releases, show launches, campaigns and key dates.
- Work closely with producers and editors to identify the strongest content opportunities.
- Develop creative social campaigns designed to drive reach, conversation and audience growth.
- Write engaging captions, headlines and social copy tailored to each show’s tone of voice.
- Build and engage communities through active audience interaction and social storytelling.
- Identify opportunities for creator collaborations, influencer partnerships and cross-promotion.
- Track social performance, report on key metrics and use audience insight to optimise future content.
- Adapt content and creative ideas based on platform trends, audience behaviour and performance.
- Work across multiple shows, tailoring content to different audiences, talent and formats.
Skills & Experience
- Strong experience managing and growing social media channels for a media, entertainment, creator or content-led brand.
- Good understanding of what performs across TikTok, Instagram, YouTube and other social platforms.
- Strong creative instincts with the ability to identify engaging moments and develop fresh content ideas.
- Experience creating and delivering organic social campaigns.
- Comfortable working with long-form video and podcast content and repurposing it for social.
- Experience using social analytics and audience insights to inform content decisions.
- Competent with basic image and video editing tools such as Canva, CapCut or Adobe.
- Strong copywriting skills with an understanding of brand voice and tone.
- Highly organised and comfortable managing multiple shows, campaigns and deadlines.
- Able to react quickly to trends, cultural moments and last-minute opportunities.
- A genuine interest in podcasts, creators and personality-led entertainment content would be highly desirable.
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Social Media Manager (Podcast / Creator) employer: SUMO
At SUMO, we pride ourselves on being a dynamic and inclusive workplace where creativity and collaboration thrive. As the UK's leading creator economy recruitment agency, we offer our employees unique opportunities for growth and development in a fast-paced environment, all while being based in the vibrant town of Bromley. With a strong focus on employee well-being, we foster a supportive culture that values innovation and encourages team members to take ownership of their roles, making it an exciting place to build a meaningful career.
