At a Glance
- Tasks: Lead digital strategy for podcasts and TV, driving audience growth and content distribution.
- Company: Dynamic media company focused on innovative talent-led content.
- Benefits: Hybrid work model, creative environment, and opportunity to shape digital strategy.
- Other info: Join a diverse team committed to inclusivity and creativity.
- Why this job: Make a real impact on how shows reach new audiences and grow online.
- Qualifications: 6-7 years in digital roles with a strong track record in audience growth.
The predicted salary is between 60000 - 80000 £ per year.
We’re hiring a Head of Digital to lead audience growth, content distribution and social strategy across a slate of talent-led podcasts, social and TV content. This role is focused on how long-form content is turned into high-performing digital formats and how platforms like YouTube, TikTok and Instagram are used to scale reach, build audiences and drive growth.
You’ll own the end-to-end digital strategy across multiple shows, with responsibility for how content is cut, packaged, distributed and optimised across platforms. This is a hands-on role working closely with production and talent shaping how content is adapted for social, what formats are developed, and how channels evolve over time.
You’ll build scalable content systems that consistently deliver performance, using data and platform insight to refine output without slowing down creativity. A key part of the role is growing YouTube as a core channel: driving views, subscribers and watch time through smarter publishing, stronger packaging and clearer format thinking. Alongside this, you’ll lead a small team, setting direction while staying close to execution to ensure quality and pace.
Key responsibilities- Own digital strategy across TikTok, Instagram and YouTube for podcast and TV content
- Turn long-form episodes into high-performing short and mid-form formats
- Define and develop repeatable content formats that drive reach and engagement
- Lead on YouTube growth - titles, thumbnails, publishing strategy, retention
- Analyse performance and use insights to continuously improve output
- Work closely with producers and talent to shape content for platforms
- Manage and develop a small social / content team
- Ensure consistent output, quality and performance across all channels
- 6–7 years’ experience in social, digital or audience growth roles
- Strong track record growing YouTube and social channels
- Experience working with long-form content (podcasts, TV, YouTube, streaming)
- Deep understanding of how content performs across TikTok, Instagram and YouTube
- Ability to develop formats, not just distribute content
- Hands-on approach, comfortable in the detail as well as setting strategy
- Experience working with talent or personality-led content
- Full ownership of digital across a growing content business
- Direct impact on how shows scale and reach new audiences
- Close collaboration with talent and production
- Opportunity to build and shape a high-performing digital function
Head of Digital (Podcasts / TV) in Slough employer: SUMO
At SUMO, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. As the Head of Digital, you'll have the unique opportunity to lead innovative digital strategies for talent-led content while working closely with passionate teams and industry talents. We are committed to your professional growth, providing ample opportunities for development and a supportive environment that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital (Podcasts / TV) in Slough
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital strategy and content creation. This is your chance to shine!
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in potential roles.
✨Tip Number 4
Prepare for interviews by researching the company’s digital presence. Know their content strategies and come ready with ideas on how you can help them grow!
We think you need these skills to ace Head of Digital (Podcasts / TV) in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Digital. Highlight your experience with social and digital strategies, especially around platforms like YouTube, TikTok, and Instagram. We want to see how you've driven audience growth and content distribution in your previous roles!
Showcase Your Creativity:This role is all about turning long-form content into engaging digital formats. Share examples of how you've developed unique content strategies or formats that have led to increased engagement. We love seeing creative thinking in action!
Data-Driven Insights:We’re looking for someone who can analyse performance and use insights to refine output. Include specific metrics or results from your past work that demonstrate your ability to grow channels and improve content performance. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at SUMO
✨Know Your Platforms
Make sure you’re well-versed in how TikTok, Instagram, and YouTube operate. Familiarise yourself with the latest trends and features on these platforms, as well as successful content strategies. This will show that you’re not just a fan of the platforms but understand how to leverage them for audience growth.
✨Showcase Your Content Strategy Skills
Prepare examples of how you've turned long-form content into engaging short and mid-form formats. Be ready to discuss specific metrics and results from your previous work, especially around YouTube growth and audience engagement. This will demonstrate your hands-on experience and strategic thinking.
✨Be Ready to Discuss Data Insights
Since the role involves analysing performance and using insights to improve output, come prepared with examples of how you’ve used data to refine content strategies. Highlight any tools or methodologies you’ve employed to track performance and make data-driven decisions.
✨Demonstrate Leadership and Collaboration
As you’ll be leading a small team, think about how you can convey your leadership style and experience working closely with talent and production teams. Share stories that illustrate your ability to set direction while being involved in execution, ensuring quality and pace in content delivery.
