At a Glance
- Tasks: Lead social content strategy and create engaging formats across multiple platforms.
- Company: Fast-growing digital publisher with ambitious growth plans in the UK and US.
- Benefits: Competitive salary, hybrid work model, and opportunities for creative leadership.
- Other info: Join a dynamic team and make a real impact in the digital publishing space.
- Why this job: Shape the future of content and drive audience engagement on trending platforms.
- Qualifications: Proven experience in content strategy, audience growth, and podcast production.
The predicted salary is between 100000 - 120000 £ per year.
Head of Content — Social & Digital
We are looking for a senior Head of Content to take full ownership of social content strategy for a fast-growing digital publisher with an ambitious growth agenda across the UK and US.
This role sits at the intersection of editorial thinking, creative direction and performance-led social strategy.
The role
Content strategy and creative direction are the foundation.
You will set the editorial vision, shape distinctive formats and recurring series, and ensure every piece of content serves a clear purpose within the wider growth agenda.
- Own the end-to-end social content strategy across video, written and audio formats
- Develop original formats and recurring series that build consistent audience habits over time
- Shape a clear editorial voice and visual identity that distinguishes the brand across every platform
- Translate expertise and point of view into content that is platform-native and genuinely compelling
- Stay close to trends and platform behaviour, making smart decisions quickly
Audience growth sits at the heart of what we are trying to achieve. You will design channel-specific strategies, lead experimentation and use performance data to adapt quickly.
- Build and execute audience growth strategies across Linked In, Instagram, Tik Tok and You Tube
- Lead structured content experimentation across formats, hooks and narrative structures
- Analyse performance data and translate findings into clear changes to strategy
- Use paid amplification strategically alongside organic content
- Identify emerging platforms early and make considered decisions about where to invest
Podcast strategy is a significant part of the remit. The podcast should function as a content engine, not a standalone output.
- Own the podcast roadmap from concept and format development through to distribution and performance
- Shape episode themes, guest strategy and narrative structures to build authority and audience
- Ensure every episode generates a full suite of short-form social content
- Integrate podcast performance into the wider content strategy continuously
Content production and delivery are where strategy becomes reality.
- Build and manage a lean, high-output content operation with clear workflows and schedules
- Plan filming days, recording schedules and publishing calendars across all formats
- Brief, direct and manage editors, videographers, producers and freelancers
- Maintain quality control from concept through to final publish
- What we are looking for
- A senior content leader with strong creative instinct and a track record of building engaged audiences at scale
- Deep knowledge of platform behaviour across Linked In, Instagram, Tik Tok and You Tube
- Experience leading the full content lifecycle from strategy and creative direction through to production and performance
- Proven podcast experience as part of a broader content and distribution strategy
- Highly organised, capable of managing multiple workstreams while maintaining creative standards
- Comfortable working closely with senior leadership, shaping ideas as well as executing them
Head of Content (Social & Digital) in Slough employer: SUMO
Join a dynamic influencer management agency that champions creativity and innovation in the heart of the marketing industry. With a collaborative work culture and a strong focus on employee growth, this role offers you the chance to take ownership of key client relationships and shape the future of influencer marketing. Enjoy the benefits of working in a supportive environment that values your contributions and provides clear pathways for career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content (Social & Digital) in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SUMO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SUMO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SUMO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SUMO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Content (Social & Digital) in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SUMO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SUMO:Show us that you’ve done your homework! In your application, briefly mention what you admire about SUMO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SUMO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SUMO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SUMO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
