At a Glance
- Tasks: Uncover insights and shape creative strategies for major brands in a dynamic studio.
- Company: Exciting creative studio in London with a focus on innovative campaigns.
- Benefits: Flexible hybrid working, immediate start, and the chance to work with top brands.
- Other info: Join a vibrant team and elevate your career in a fast-paced environment.
- Why this job: Make your mark by connecting culture and creativity in the digital space.
- Qualifications: Experience in strategy or planning with a passion for audience insights.
The predicted salary is between 39600 - 48400 £ per year.
Creative Strategist (Freelance)
Contract
Freelance
Start
Immediate / Urgent
Location
London
Working Pattern
Hybrid – 3 days in the office
The Opportunity
We’re looking for a Freelance Creative Strategist to immediately support a busy creative studio developing campaigns and entertainment-led ideas for major brands.
This role is about finding the insight behind the idea – understanding audiences, culture and the brief, then turning that thinking into a clear creative direction that teams can build from.
You could come from advertising strategy or planning, bringing strong brand and audience fundamentals with an appetite for digital, or from a social publisher / digital content environment where you’ve developed a strong instinct for what audiences actually choose to watch, particularly on You Tube.
The Role
- Interrogate client briefs and uncover the audience or cultural insight behind them.
- Develop clear strategic territories that inspire strong creative ideas.
- Shape campaign narratives, propositions and positioning.
- Work alongside creatives and producers during concept development.
- Research audiences, culture, competitors and emerging behaviours.
- Build compelling strategic thinking into pitches and client presentations.
- Connect traditional brand thinking with the way audiences consume entertainment today.
- Bring informed thinking around You Tube, digital formats and audience behaviour into the creative process.
Requirements
- Experience as a Creative Strategist, Strategist, Planner or similar.
- Background in advertising, creative agencies, branded entertainment, publishing or digital content.
- Strong ability to turn research and audience insight into simple, compelling strategic thinking.
- Excellent written, presentation and storytelling skills.
- Comfortable working closely with both creative and client teams.
- Strong knowledge of brands, culture and consumer behaviour.
- An enthusiasm for You Tube and modern digital entertainment, alongside strong traditional strategy fundamentals.
- Available immediately or at short notice.
Creative Strategist (Freelance) in Slough employer: SUMO
Join a dynamic influencer management agency that champions creativity and innovation in the heart of the marketing industry. With a collaborative work culture and a strong focus on employee growth, this role offers you the chance to take ownership of key client relationships and shape the future of influencer marketing. Enjoy the benefits of working in a supportive environment that values your contributions and provides clear pathways for career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist (Freelance) in Slough
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Creative Strategist (Freelance) in Slough
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to SUMO.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer SUMO and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Creative Strategist (Freelance) at SUMO.
How to prepare for a job interview at SUMO
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at SUMO.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for SUMO. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at SUMO.
