At a Glance
- Tasks: Lead and grow the Influencer Marketing division, driving strategy and delivering impactful campaigns.
- Company: Fast-growing agency with a collaborative and entrepreneurial culture.
- Benefits: Significant autonomy, career progression, and the chance to work with exciting brands.
- Other info: Join an ambitious team and develop your own high-performing influencer team.
- Why this job: Shape the future of influencer marketing and make a real impact in a dynamic environment.
- Qualifications: Senior leadership experience in influencer marketing and strong client relationship skills.
The predicted salary is between 70000 - 90000 £ per year.
We are partnering with an exciting, fast-growing agency that is looking to appoint an Agency Director to lead and scale its Influencer Marketing division. This is a rare opportunity to shape the future of an established business by defining the agency's influencer offering, driving commercial growth and leading a high-performing team. Working closely with the founders and senior leadership, you'll play a pivotal role in setting the strategic direction of the division while building long-lasting client partnerships and delivering award-worthy influencer campaigns.
Key responsibilities
- Lead and grow the agency's Influencer Marketing division, defining its vision, proposition and long-term strategy.
- Own the commercial performance of the division, driving revenue growth, profitability and new business opportunities.
- Build trusted relationships with senior clients, acting as a strategic advisor and executive-level partner.
- Lead integrated influencer campaigns from strategy through to execution, ensuring exceptional delivery across every stage.
- Develop and refine agency processes, frameworks and best practice to support scalable growth.
- Identify opportunities to expand existing client partnerships through upselling, cross-selling and strategic planning.
- Lead new business pitches, proposals and presentations, helping secure major client wins.
- Work closely with creative, strategy, production and social teams to deliver integrated campaigns.
- Oversee forecasting, resource planning, financial performance and overall operational excellence.
- Recruit, mentor and develop a high-performing influencer team, creating a culture of collaboration, accountability and continuous improvement.
- Represent the agency externally, building relationships across the creator economy and raising the agency's profile within the industry.
Requirements
- Significant experience in a senior leadership role within an influencer marketing, social media or integrated creative agency.
- Proven experience leading and growing influencer marketing teams and client portfolios.
- Strong commercial mindset with experience managing revenue, forecasting, budgets and profitability.
- Demonstrated success winning new business and growing existing client accounts.
- Extensive experience delivering large-scale influencer campaigns for leading consumer brands.
- Exceptional client relationship and stakeholder management skills.
- Strong understanding of the creator economy, social platforms and emerging industry trends.
- An inspiring people leader with experience coaching, developing and growing high-performing teams.
The opportunity
- Lead and shape a growing Influencer Marketing division with significant autonomy.
- Work alongside an ambitious leadership team within an established creative agency.
- Drive the commercial growth and strategic direction of the influencer offering.
- Build and develop your own team as the division continues to expand.
- Work with exciting brands on creative, culturally relevant influencer campaigns.
- Join a collaborative, entrepreneurial environment where your impact will be highly visible.
- Excellent long-term progression as the agency continues to grow.
If you're an experienced influencer marketing leader looking for an opportunity to build something genuinely exciting, we'd love to hear from you.
Agency Director (Influencer) in Slough employer: SUMO
Join a dynamic influencer management agency that champions creativity and innovation in the heart of the marketing industry. With a collaborative work culture and a strong focus on employee growth, this role offers you the chance to take ownership of key client relationships and shape the future of influencer marketing. Enjoy the benefits of working in a supportive environment that values your contributions and provides clear pathways for career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Agency Director (Influencer) in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SUMO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SUMO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SUMO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SUMO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Agency Director (Influencer) in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SUMO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SUMO:Show us that you’ve done your homework! In your application, briefly mention what you admire about SUMO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SUMO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SUMO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SUMO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
