At a Glance
- Tasks: Lead creative direction and content strategy across social media and podcasts.
- Company: Join a high-profile content creator aiming to become a trusted voice in the UK and US.
- Benefits: Competitive salary, inclusive culture, and opportunities for creative freedom.
- Other info: Dynamic role with a focus on innovation and measurable outcomes.
- Why this job: Shape impactful content and grow a massive audience while staying authentic.
- Qualifications: Proven experience in content creation, audience growth, and social strategy.
The predicted salary is between 60000 - 80000 £ per year.
A high-profile content creator with a substantial existing audience is looking for a Senior Content Director to take full ownership of their content output, creative direction and social presence. This is a rare brief with a clear mandate: establish this creator as one of the most followed and trusted voices in their space across the UK and US, and build the content system to get them there. The role sits at the intersection of creative direction, scripting, audience growth and performance-driven social strategy.
You will design and run the entire content operation, from ideation and scripting through to production oversight and distribution, across both long and short form.
Core objectives- Scale social audience significantly within the first 12 months, targeting a highly engaged following across the UK and US
- Build a repeatable, scalable content system that compounds audience growth across platforms
- Develop the podcast into a genuine authority and audience engine, not just a distribution channel
- Convert content attention into measurable commercial outcomes
- Own the end-to-end content strategy and creative direction across social and audio, bringing original thinking and a strong creative eye to everything produced
- Script, shape and develop content that is distinctive, human and credible, ensuring the creator's voice remains authentic across every format and platform, never over-produced or corporate
- Translate the creator's thinking, experience and IP into compelling content across both long and short form
- Design channel-specific strategies for YouTube, LinkedIn, Instagram and TikTok that reflect how audiences actually behave on each platform
- Lead the short-form output across YouTube Shorts, TikTok, Instagram Reels and LinkedIn, developing recurring formats and series that build habit and loyalty
- Repurpose long-form content intelligently into high-performing short-form assets, and vice versa
- Take full ownership of the podcast, shaping episode formats, themes and guest strategy, and ensuring it is tightly integrated with the wider social content ecosystem
- Lead experimentation with hooks, formats, pacing and storytelling to maximise reach and engagement, staying close to performance data and adjusting quickly
- Build a practical, efficient content engine that maximises output, planning filming and recording days, content calendars and production workflows
- Brief, direct and collaborate with editors, producers and freelancers as required, maintaining a consistently high bar for creative execution
- Think beyond follower numbers, designing clear pathways from content to commercial outcomes without compromising audience trust
- A senior content or social leader with strong creative instinct and proven ideation ability, not just executional experience
- Demonstrable experience building and scaling large, engaged audiences around people, ideas or expertise
- Scripting experience across both long and short form content, with the ability to capture and protect an authentic individual voice
- Deep understanding of YouTube, TikTok, Instagram and LinkedIn, with a strong feel for format, narrative and platform behaviour
- Experience shaping or growing podcasts as part of a broader content strategy
- Comfortable operating at a senior level, shaping creative direction as much as managing output
- Commercially minded, with the ability to connect content performance to real business outcomes
Senior Content Director (Long & Short-form) employer: SUMO
At SUMO, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and innovation. As a Senior Content Director in London, you will have the unique opportunity to shape the content landscape for a high-profile creator, with ample room for professional growth and collaboration within a diverse team. Our commitment to inclusivity and employee development ensures that you will thrive in an environment that values your contributions and encourages meaningful engagement across platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Director (Long & Short-form)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SUMO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SUMO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SUMO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SUMO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Director (Long & Short-form)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SUMO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SUMO:Show us that you’ve done your homework! In your application, briefly mention what you admire about SUMO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SUMO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SUMO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SUMO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
