At a Glance
- Tasks: Lead global social strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport, culture, and storytelling.
- Why this job: Shape the brand's cultural presence and connect with audiences worldwide.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Head of Social (Brand - fashion & Sport) in Preston employer: SUMO
Join a leading global consumer brand that champions creativity and innovation in the fashion and sport sectors. With a hybrid working model based in London, we offer a vibrant work culture that fosters collaboration and encourages personal growth through diverse projects and international exposure. Our commitment to employee development, coupled with the opportunity to shape impactful social strategies, makes us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your social skills! Create a personal brand on social media that reflects your passion for fashion and sport. Share insights, engage with relevant content, and showcase your expertise to attract attention from recruiters.
✨Tip Number 3
Prepare for interviews by researching the company’s social strategy. Be ready to discuss how you can enhance their brand presence and community engagement. Tailor your examples to show you understand their vision.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for passionate individuals who can drive our social-first strategy. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Preston
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for fashion and sport shine through! We want to see how your interests align with our brand's culture and values. Share personal stories or experiences that highlight your enthusiasm for the industry.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. We’re looking for someone who understands the nuances of social media strategy in a global context, so highlight relevant experiences that showcase your skills in this area.
Be Data-Driven:Since we value a data-led approach, include specific examples of how you've used insights to optimise campaigns in the past. Show us how you’ve turned numbers into actionable strategies that drove engagement and performance.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to maintain professionalism in your application. We want to get to know the real you, but also see that you can represent our brand effectively. Don’t forget to apply through our website!
How to prepare for a job interview at SUMO
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, YouTube, and Meta. Prepare examples of successful campaigns you've led on these channels, showcasing your understanding of how to engage audiences effectively.
✨Showcase Your Strategic Mindset
Be ready to discuss how you’ve defined and executed social media strategies in the past. Highlight your ability to blend storytelling with data-driven insights, and come prepared with metrics that demonstrate the impact of your work.
✨Demonstrate Community Building Skills
Share specific examples of how you’ve built and nurtured engaged communities. Talk about your approach to fostering meaningful interactions and brand advocacy, and be prepared to discuss how you would apply this to their brand.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, emphasise your experience in cross-functional collaboration. Prepare anecdotes that illustrate your ability to partner with creative, influencer, and content teams to deliver culturally relevant work.
