At a Glance
- Tasks: Lead social media strategy for a dynamic digital publisher across TikTok, Instagram, and YouTube.
- Company: Join a vibrant social-first publisher with a massive global audience.
- Benefits: Hybrid work model, competitive salary, and opportunities for creative growth.
- Other info: Collaborate with creative teams and stay ahead of trends in a fast-paced environment.
- Why this job: Shape engaging content strategies and make an impact in the digital media landscape.
- Qualifications: Experience in content strategy and strong understanding of short-form video performance.
The predicted salary is between 36000 - 60000 £ per year.
We’re hiring a Social Media Lead for a social-first publisher with a large global audience across TikTok, Instagram and YouTube. This role sits within the core content team and focuses on shaping the strategy behind the content being produced, not just managing social channels.
Responsibilities
- Define and evolve the short-form content strategy across TikTok, Instagram Reels and YouTube Shorts
- Analyse performance data to identify formats, themes and storytelling approaches that drive views and engagement
- Work directly with founders, producers and editors to shape content direction before production
- Develop repeatable content formats that can scale output and audience growth
- Monitor trends and platform behaviour to inform new content ideas
- Provide clear feedback to creative teams on hooks, pacing, narrative structure and retention
Requirements
- Experience developing content strategy within a digital publisher, social media company or creator-led media business
- Strong understanding of short-form video performance (hooks, watch time, retention, sharing)
- Experience working closely with creative teams producing social video content
- Confident using performance data to guide content decisions
- Experience operating at Senior Manager / Lead level within a content or social team
Candidates may currently be working as:
- Social Content Lead
- Social Media Lead
- Social Video Lead
- Shorts Lead
- Senior Social Creative
- Social Media Strategist within a publisher
- Audience or Content Strategy Manager
MUST have experience in a digital publisher working on original content. If this sounds like you - please apply here!
Social Media Lead (Digital Publisher) in London employer: SUMO
Join a dynamic and innovative digital publisher in London, where creativity meets strategy in a vibrant work culture. As a Social Media Lead, you'll have the opportunity to shape engaging content for a global audience while collaborating closely with passionate teams. With a focus on employee growth and development, we offer a supportive environment that encourages new ideas and embraces the latest trends in social media.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead (Digital Publisher) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SUMO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SUMO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SUMO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SUMO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Lead (Digital Publisher) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SUMO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SUMO:Show us that you’ve done your homework! In your application, briefly mention what you admire about SUMO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SUMO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SUMO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SUMO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
