At a Glance
- Tasks: Lead high-profile influencer campaigns and drive strategic direction for major brands.
- Company: Fast-growing global agency with a social-first culture.
- Benefits: Competitive salary, career progression, and the chance to work on iconic brands.
- Other info: Join a collaborative team and enjoy high ownership of major accounts.
- Why this job: Shape culturally relevant campaigns that influence online conversations.
- Qualifications: Experience in influencer marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
We’re hiring a Senior Account Director to lead high-profile influencer and social-first campaigns for a global agency working with some of the world’s most recognisable brands across fashion, beauty, FMCG, tech and lifestyle.
This role is for someone who is equally comfortable leading senior client relationships, driving strategic direction and overseeing complex campaign delivery across influencer, social, paid and content workstreams.
You’ll be joining a fast-growing, social-first agency environment where campaigns move quickly, expectations are high and culturally relevant thinking matters.
The Role
- You’ll take ownership of a portfolio of high-value client accounts, leading both the strategic and commercial direction of campaigns while ensuring delivery remains best-in-class.
- Responsibilities include:
- Leading large-scale influencer and integrated social campaigns across multiple markets
- Acting as the senior strategic lead and key point of contact for major client stakeholders
- Overseeing campaign development from brief through to execution, reporting and optimisation
- Driving strategic responses to client briefs, pitches and proposals
- Managing campaign workstreams across influencer, paid social, content, production and creative teams
- Leading account growth through upselling, strategic planning and identifying new opportunities within existing clients
- Overseeing budgets, forecasting, profitability and resource allocation across accounts
- Leading and mentoring Account Directors, Managers and Executives, helping elevate delivery standards across the wider team
- Working closely with internal strategy, creative and paid teams to ensure campaigns are commercially effective as well as creatively strong
- Ensuring all campaigns deliver against KPIs, timelines and client expectations
What They’re Looking For
- Strong experience within an influencer, social or digital agency environment
- Experience leading complex, multi-market campaigns for global brands
- Strong understanding of influencer marketing, creator partnerships, paid social and content strategy
- Commercially confident with experience managing budgets, forecasting and account growth
- Highly client-facing with the ability to build strong senior stakeholder relationships
- Strong leadership skills with experience mentoring and developing teams
- Calm under pressure and confident managing multiple high-priority workstreams simultaneously
- Someone who understands both the creative and operational side of modern social campaigns
Why This Role?
- Work on globally recognised brands and culturally relevant campaigns
- Join a fast-growing agency with strong progression opportunities
- High ownership and visibility across major accounts
- Collaborative, ambitious and social-first culture
- Opportunity to shape campaigns that genuinely influence culture and conversation online
SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best!
Senior Account Director / Account Director (influencer marketing) in London employer: SUMO
Contact Detail:
SUMO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director / Account Director (influencer marketing) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing scene. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your best campaigns and results. When you land that interview, use it to demonstrate how you've driven strategic direction and delivered successful projects. Let your work speak for itself!
✨Tip Number 3
Prepare for those interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Tailor your responses to show you understand their culture and what they value.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can lead high-profile campaigns. Make sure your application stands out by showcasing your leadership skills and experience in managing complex projects.
We think you need these skills to ace Senior Account Director / Account Director (influencer marketing) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Account Director. Highlight your experience in influencer marketing and any successful campaigns you've led. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for influencer marketing and how your skills align with our needs. Let us know why you're excited about working with globally recognised brands.
Showcase Your Leadership Skills: Since this role involves mentoring and leading teams, make sure to highlight your leadership experience. Share examples of how you've successfully managed teams and driven campaign success in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at SUMO
✨Know Your Influencer Marketing Inside Out
Make sure you brush up on the latest trends and case studies in influencer marketing. Be ready to discuss successful campaigns you've led or been a part of, and how they align with the expectations of the role. This shows your passion and expertise in the field.
✨Demonstrate Strategic Thinking
Prepare to showcase your ability to drive strategic direction. Think of examples where you've successfully managed complex campaigns and how you approached client briefs. Highlight your experience in upselling and identifying new opportunities within existing accounts.
✨Showcase Your Leadership Skills
As this role involves mentoring and leading teams, be ready to discuss your leadership style. Share specific instances where you've developed team members or improved delivery standards. This will demonstrate your capability to elevate the wider team.
✨Be Ready for Rapid-fire Questions
Given the fast-paced nature of the agency, expect questions that test your ability to think on your feet. Practice responding to hypothetical scenarios related to campaign management and client relationships. This will help you convey your calmness under pressure.