At a Glance
- Tasks: Lead digital strategy for podcasts and TV, driving audience growth and content distribution.
- Company: Dynamic media company focused on innovative talent-led content.
- Benefits: Hybrid work model, creative environment, and opportunity to shape digital strategy.
- Other info: Join a diverse team committed to inclusivity and creativity.
- Why this job: Make a real impact on how shows reach new audiences and grow online.
- Qualifications: 6-7 years in digital roles with a strong track record in audience growth.
The predicted salary is between 60000 - 80000 £ per year.
We’re hiring a Head of Digital to lead audience growth, content distribution and social strategy across a slate of talent-led podcasts, social and TV content. This role is focused on how long-form content is turned into high-performing digital formats and how platforms like YouTube, TikTok and Instagram are used to scale reach, build audiences and drive growth.
You’ll own the end-to-end digital strategy across multiple shows, with responsibility for how content is cut, packaged, distributed and optimised across platforms. This is a hands-on role working closely with production and talent shaping how content is adapted for social, what formats are developed, and how channels evolve over time.
You’ll build scalable content systems that consistently deliver performance, using data and platform insight to refine output without slowing down creativity. A key part of the role is growing YouTube as a core channel: driving views, subscribers and watch time through smarter publishing, stronger packaging and clearer format thinking. Alongside this, you’ll lead a small team, setting direction while staying close to execution to ensure quality and pace.
Key responsibilities- Own digital strategy across TikTok, Instagram and YouTube for podcast and TV content
- Turn long-form episodes into high-performing short and mid-form formats
- Define and develop repeatable content formats that drive reach and engagement
- Lead on YouTube growth - titles, thumbnails, publishing strategy, retention
- Analyse performance and use insights to continuously improve output
- Work closely with producers and talent to shape content for platforms
- Manage and develop a small social / content team
- Ensure consistent output, quality and performance across all channels
- 6–7 years’ experience in social, digital or audience growth roles
- Strong track record growing YouTube and social channels
- Experience working with long-form content (podcasts, TV, YouTube, streaming)
- Deep understanding of how content performs across TikTok, Instagram and YouTube
- Ability to develop formats, not just distribute content
- Hands-on approach, comfortable in the detail as well as setting strategy
- Experience working with talent or personality-led content
- Full ownership of digital across a growing content business
- Direct impact on how shows scale and reach new audiences
- Close collaboration with talent and production
- Opportunity to build and shape a high-performing digital function
Head of Digital (Podcasts / TV) in London employer: SUMO
At SUMO, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. As the Head of Digital, you'll have the unique opportunity to lead innovative digital strategies for talent-led content while working closely with a passionate team and industry talent. We are committed to your professional growth, providing ample opportunities for development and a supportive environment that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital (Podcasts / TV) in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend events related to digital content. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in digital strategy and content creation. We want to see how you’ve turned long-form content into engaging formats that drive growth—make it pop!
✨Tip Number 3
Be proactive! Don’t wait for job openings to appear. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in potential roles. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow the latest developments in digital content and social media. We’re looking for someone who knows their TikTok from their YouTube, so being in the know will definitely give you an edge.
We think you need these skills to ace Head of Digital (Podcasts / TV) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Digital. Highlight your experience with social media, audience growth, and content distribution. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and examples to demonstrate how you've grown channels like YouTube or TikTok. We love seeing tangible results!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you’re passionate about digital content and how you can lead our strategy. Keep it engaging and personal – we want to get to know you!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. Let’s make this happen!
How to prepare for a job interview at SUMO
✨Know Your Platforms
Make sure you’re well-versed in how TikTok, Instagram, and YouTube operate. Research the latest trends and successful strategies on these platforms, especially for long-form content. This will show that you understand the nuances of each platform and can tailor your approach accordingly.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive growth in previous roles. Bring examples of how you’ve analysed performance metrics to refine content strategies. This will demonstrate your ability to blend creativity with analytical thinking, which is crucial for this role.
✨Prepare Content Ideas
Think about specific content formats you could develop for the company’s podcasts and TV shows. Present a few ideas during the interview to illustrate your understanding of audience engagement and how to turn long-form content into bite-sized, shareable pieces.
✨Emphasise Team Leadership
Since you'll be leading a small team, highlight your experience in managing and developing talent. Share examples of how you've motivated teams to achieve goals while maintaining quality and pace. This will show that you can balance strategy with hands-on execution.
