At a Glance
- Tasks: Lead podcast and video strategy, develop original formats, and drive audience growth across platforms.
- Company: Dynamic creator-led media business with ambitious growth plans in the UK and US.
- Benefits: Influence content direction, global expansion, and commercial growth in a fast-paced environment.
- Other info: Join a vibrant team at the forefront of digital storytelling and entertainment.
- Why this job: Shape the future of modern media and work with top creators and talent.
- Qualifications: Experience in leading podcasts or creator-led media, strong commercial instincts, and strategic thinking.
The predicted salary is between 80000 - 120000 € per year.
We’re hiring a Global Head of Podcasts to lead the next phase of growth across a rapidly scaling creator-led media business operating across YouTube, podcasts, social, and talent-led entertainment. This is a senior leadership role overseeing the strategy, development, production, audience growth, and commercial performance of a growing slate of global podcast and video formats. The company already operates at significant scale across digital media and content, with ambitious plans to expand its presence across both the UK and US markets through original IP, creator partnerships, and premium long-form content.
We’re looking for someone who understands how modern media brands are built. Where podcasts are not just audio products, but full content ecosystems spanning YouTube, clips, distribution, sponsorship, social, talent, and community. You’ll work closely with founders, senior leadership, commercial teams, producers, and talent to shape the future direction of the podcast division globally.
What you’ll be doing:
- Leading the overall podcast and video strategy across the UK and US markets
- Overseeing the development and execution of original podcast formats, franchises, and talent-led shows
- Driving audience growth across YouTube, Spotify, Apple Podcasts, TikTok, Instagram, Shorts, and emerging platforms
- Managing and mentoring senior production, editorial, social, and growth teams
- Identifying new show opportunities, talent partnerships, and commercial expansion opportunities
- Owning performance analysis across content, audience retention, revenue, and platform growth
- Working closely with commercial and partnerships teams to maximise sponsorship, branded content, and monetisation opportunities
- Helping shape long-term content strategy across video podcasts, creator IP, and platform expansion
- Building scalable production and publishing workflows across multiple shows and territories
- Acting as a senior voice internally across creative, commercial, audience, and talent conversations
- Leading high-level relationships with creators, agents, platforms, studios, and brand partners
What we’re looking for:
- Significant experience leading podcasts, YouTube channels, or creator-led media businesses at scale
- Strong understanding of modern YouTube-first content strategy and audience growth
- Experience managing multiple shows, formats, or content brands simultaneously
- Deep understanding of video podcasts, platform distribution, audience retention, thumbnails/titles, and social amplification
- Strong commercial instincts with experience growing revenue through partnerships, sponsorships, or media IP
- Experience managing senior creative or production teams
- Ability to operate strategically while still being highly involved in creative and editorial direction
- Strong network across creators, podcasting, digital media, talent management, or entertainment
- Experience across both UK and US markets is highly desirable
- Comfortable operating in fast-moving, entrepreneurial, creator-led environments
Ideal backgrounds:
- Creator-led media businesses
- Podcast studios and networks
- Digital publishers
- YouTube-first media brands
- Talent-led production companies
- Entertainment and creator economy businesses
- Audio platforms and podcast networks
The opportunity:
This is a rare opportunity to help shape a modern global media business at the intersection of creators, YouTube, podcasts, entertainment, and audience-led storytelling. You’ll have genuine influence over content direction, global expansion, talent strategy, and commercial growth with the backing, scale, and ambition to build category-leading shows across multiple markets.
Global Head of Podcasts (UK/US) in London employer: SUMO
As a leading creator-led media business, we offer an exciting opportunity for the Global Head of Podcasts to thrive in a dynamic and innovative environment. Our hybrid work culture promotes collaboration across the UK and US, while our commitment to employee growth ensures that you will have the resources and support needed to shape the future of podcasting and video content. Join us to be part of a forward-thinking team that values creativity, strategic thinking, and the power of storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Podcasts (UK/US) in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and engage with creators on social media. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Passion
When you get the chance to chat with potential employers, let your enthusiasm for podcasts and creator-led media shine through. Share your ideas and insights about the industry – it shows you’re not just looking for a job, but you genuinely care about the field.
✨Be Ready to Adapt
The media landscape is always changing, so be prepared to discuss how you can pivot strategies or embrace new platforms. Show that you’re flexible and can think on your feet – that’s what modern media is all about!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Global Head of Podcasts (UK/US) in London
Some tips for your application 🫡
Show Your Passion for Podcasts:When you're writing your application, let your love for podcasts shine through! Share your favourite shows, what you’ve learned from them, and how they inspire your vision for the future of podcasting. We want to see that you’re not just applying for a job, but that you genuinely care about the medium.
Tailor Your Experience:Make sure to highlight your relevant experience in creator-led media, especially if you've worked with podcasts or YouTube channels. We’re looking for someone who understands the ins and outs of audience growth and content strategy, so don’t hold back on showcasing your achievements in these areas!
Be Strategic and Creative:In your application, balance your strategic thinking with your creative flair. We want to know how you can lead a team while also being hands-on with content creation. Share examples of how you’ve successfully merged strategy with creativity in past roles – it’ll make you stand out!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at SUMO
✨Know Your Podcast Landscape
Before the interview, dive deep into the current podcast trends and successful formats. Familiarise yourself with popular shows, especially those that blend YouTube and podcasts. This will help you demonstrate your understanding of the industry and how you can contribute to their growth.
✨Showcase Your Strategic Vision
Prepare to discuss your vision for the future of podcasts and creator-led media. Think about how you would approach audience growth and content strategy across platforms like Spotify and YouTube. Be ready to share specific examples from your past experiences that align with their goals.
✨Highlight Your Leadership Skills
As a senior role, they’ll want to see your ability to manage and mentor teams. Prepare anecdotes that showcase your leadership style, particularly in creative environments. Discuss how you've successfully led teams through challenges and fostered collaboration.
✨Understand Commercial Opportunities
Be prepared to talk about how you've previously identified and maximised commercial opportunities in your projects. Whether it’s through sponsorships or partnerships, having concrete examples will show that you have the commercial instincts they’re looking for.
