Culture & Talent PR Lead in London

A fast-growing talent and creator management agency is looking for an experienced PR and positioning professional to join the team in a broad, high-impact role. The agency represents a diverse roster of digital creators, influencers, models and athletes across the UK and beyond, and this hire sits at the centre of how they grow both their talent and their own public profile. There are two clear mandates: move talent beyond social media and into mainstream culture, and drive the agency's outward communications forward across every channel. This is a role for someone who understands both worlds, knows how to operate in them simultaneously, and has the contacts and instincts to make things happen.

What you'll be doing

• PR and Media Relations
  • Build and execute tailored PR strategies for individual talent, with clear objectives around mainstream visibility, media presence and long-term profile building.
  • Pitch and secure placements at high-profile events including film premieres, awards shows, fashion weeks and major cultural moments.
  • Develop compelling press materials including bios, press releases, one-pagers and pitch decks suited to different media targets.
  • Identify and organise media moments, vox pop content and activations designed to drive cultural traction and keep talent relevant between campaigns.
  • Manage podcast activity end to end, including scheduling, guest sourcing, format development and sponsorship integration.
  • Cultivate relationships with journalists, editors, producers and publicists across entertainment, lifestyle and culture verticals.
• Event Management
  • Own all event logistics from start to finish, including accreditation, transport, styling coordination and on-site support.
  • Attend events as the primary liaison between talent, brands and media, ensuring smooth execution and strong content capture throughout.
  • Build and maintain a reliable network of event organisers, photographers, PRs and venue contacts.
  • Coordinate and prepare talent for media interviews, press junkets and on-camera appearances, including briefing notes and run-of-show planning.
• Agency Communications and Social Media
  • Take full ownership of the agency's Instagram, TikTok and YouTube channels, leading on content strategy, scheduling and day-to-day output.
  • Write and commission thought leadership content for LinkedIn and relevant trade platforms that positions the agency as an authority in the creator and talent space.
  • Support the production of high-quality photo and video assets for talent portfolios, working with photographers and videographers as needed.
  • Maintain a consistent and distinctive agency voice across all external communications.
  • Participate in talent meetings and contribute well-informed perspectives on positioning, career direction and public narrative.
  • Work closely with talent managers to ensure PR activity is closely aligned with active and upcoming brand partnerships, avoiding conflicts and maximising commercial impact.
  • Advise on talent presentation, including digital footprint, media training needs and press-readiness ahead of key moments.
• Reporting
  • Track and collate media coverage across print, digital and broadcast, providing regular reports on reach, sentiment and campaign performance.
  • Monitor cultural trends, emerging platforms and upcoming industry moments to ensure the agency and its talent are consistently ahead of the curve.
  • Present findings and recommendations to senior leadership on a regular basis.

What we're looking for

• A solid background in PR, talent management, entertainment or a closely related field.
• An existing and demonstrable network of media, event, brand and industry contacts.
• Strong written communication skills across multiple formats, from press releases to social captions to strategic documents.
• A confident understanding of both internet culture and traditional media, and how the two increasingly overlap.
• Experience managing multiple talent or clients simultaneously in a fast-moving environment.
• Highly organised with strong attention to detail and the ability to prioritise under pressure.
• A collaborative team player who can also work independently and use their initiative.

SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best!