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- Tasks: Lead influencer marketing campaigns in the sports sector, focusing on creators and athletes.
- Company: Join a dynamic creator-focused sports content company making waves in influencer marketing.
- Benefits: Enjoy a competitive salary and the chance to work with top-tier talent in a vibrant environment.
- Why this job: Be at the forefront of culturally relevant sports campaigns that connect fans and creators.
- Qualifications: Experience in influencer marketing, strong knowledge of football, and leadership skills required.
- Other info: SUMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 68000 - 102000 £ per year.
A new creator-focused sports content company is seeking an experienced influencer marketing professional to lead its campaign and talent partnership division. Working across platforms like YouTube, TikTok, and Instagram, the business partners with creators, athletes, and public figures to deliver high-impact campaigns for major brands.
This is a leadership opportunity for someone passionate about sport, particularly football, who understands the creator landscape and knows how to deliver culturally relevant campaigns that connect with fans.
Key Responsibilities- Oversee strategy, development, and execution of creator and talent-led campaigns
- Build and manage a high-performing team across creator relations, delivery, and talent partnerships
- Create engaging, insight-driven campaign ideas that bring together athletes, creators, and cultural moments
- Source and negotiate with top-tier talent across digital and sport, including football personalities and creators
- Manage campaign budgets and ensure delivery meets performance targets and client expectations
- Collaborate with creative, production, and strategy teams to execute integrated campaign plans
- Use performance data and feedback to continuously improve delivery and results
- Build and maintain a strong network across the UK sports and creator space
- Background in influencer marketing or talent-led brand campaigns, ideally in sport
- Strong knowledge of football and the wider UK sports landscape
- Connected within the creator economy, with access to agents, managers, and talent across platforms
- Ability to balance creative thinking with commercial delivery and clear client outcomes
- Skilled in leading and developing teams in a fast-paced environment
- Passionate about sport, talent, and delivering culturally relevant campaigns
Influencer Marketing Lead (Sport) employer: SUMO
Contact Detail:
SUMO Recruiting Team
hello@sumo.london
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Lead (Sport)
✨Tip Number 1
Network actively within the sports and influencer marketing community. Attend industry events, webinars, and workshops to meet potential collaborators and influencers. Building relationships can give you an edge when it comes to sourcing top-tier talent.
✨Tip Number 2
Stay updated on the latest trends in influencer marketing and the sports landscape. Follow key figures and brands on social media, and engage with their content. This will help you understand what resonates with audiences and how to create culturally relevant campaigns.
✨Tip Number 3
Showcase your passion for sport, especially football, in conversations and networking opportunities. Share your insights and ideas about how to connect athletes and creators with fans. This enthusiasm can set you apart as a candidate who truly understands the industry.
✨Tip Number 4
Prepare to discuss your experience in leading teams and managing campaigns. Be ready to share specific examples of successful projects you've overseen, particularly those that involved collaboration with creators and athletes. This will demonstrate your capability to deliver results in a fast-paced environment.
We think you need these skills to ace Influencer Marketing Lead (Sport)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, particularly within the sports sector. Emphasise any previous roles where you've led campaigns or managed teams, and showcase your knowledge of the football landscape.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for sport and your understanding of the creator economy. Mention specific examples of successful campaigns you've led and how they relate to the role of Influencer Marketing Lead.
Showcase Your Network: In your application, mention your connections within the creator economy, including any relationships with agents, managers, or talent. This will demonstrate your ability to source and negotiate with top-tier talent.
Highlight Leadership Skills: Since this is a leadership role, be sure to include examples of how you've successfully led and developed teams in fast-paced environments. Discuss your approach to managing campaign budgets and ensuring client satisfaction.
How to prepare for a job interview at SUMO
✨Show Your Passion for Sport
Make sure to express your enthusiasm for sports, especially football. Share personal experiences or insights that demonstrate your genuine interest in the industry and how it drives your work.
✨Demonstrate Your Knowledge of the Creator Landscape
Be prepared to discuss current trends in influencer marketing and the creator economy. Highlight any successful campaigns you've led or been a part of, particularly those involving athletes or public figures.
✨Highlight Your Leadership Skills
Since this role involves managing a team, be ready to talk about your leadership style. Provide examples of how you've developed teams in fast-paced environments and how you foster collaboration and creativity.
✨Prepare Insight-Driven Campaign Ideas
Think of innovative campaign ideas that could resonate with fans and brands alike. Present these ideas during the interview to showcase your strategic thinking and ability to connect cultural moments with sports.
