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- Tasks: Lead influencer marketing campaigns in the sports sector, focusing on creators and athletes.
- Company: Join a dynamic creator-focused sports content company making waves in influencer marketing.
- Benefits: Enjoy a competitive salary and the chance to work in a vibrant office environment in London.
- Why this job: Be at the forefront of sports marketing, connecting with top talent and shaping impactful campaigns.
- Qualifications: Experience in influencer marketing, strong knowledge of football, and leadership skills are essential.
- Other info: SUMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 68000 - 90000 £ per year.
A new creator-focused sports content company is seeking an experienced influencer marketing professional to lead its campaign and talent partnership division. Working across platforms like YouTube, TikTok, and Instagram, the business partners with creators, athletes, and public figures to deliver high-impact campaigns for major brands.
This is a leadership opportunity for someone passionate about sport, particularly football, who understands the creator landscape and knows how to deliver culturally relevant campaigns that connect with fans.
Key Responsibilities- Oversee strategy, development, and execution of creator and talent-led campaigns
- Build and manage a high-performing team across creator relations, delivery, and talent partnerships
- Create engaging, insight-driven campaign ideas that bring together athletes, creators, and cultural moments
- Source and negotiate with top-tier talent across digital and sport, including football personalities and creators
- Manage campaign budgets and ensure delivery meets performance targets and client expectations
- Collaborate with creative, production, and strategy teams to execute integrated campaign plans
- Use performance data and feedback to continuously improve delivery and results
- Build and maintain a strong network across the UK sports and creator space
- Background in influencer marketing or talent-led brand campaigns, ideally in sport
- Strong knowledge of football and the wider UK sports landscape
- Connected within the creator economy, with access to agents, managers, and talent across platforms
- Ability to balance creative thinking with commercial delivery and clear client outcomes
- Skilled in leading and developing teams in a fast-paced environment
- Passionate about sport, talent, and delivering culturally relevant campaigns
If you think you’re the right person for this role: APPLY HERE WITH YOUR CV SEND YOUR CV TO hello@sumo.london
SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
Thank you for your interest in the above vacancy.
Contact Detail:
SUMO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Lead (Sport)
✨Tip Number 1
Network actively within the sports and influencer marketing community. Attend industry events, webinars, and workshops to meet potential contacts who can help you get noticed for this role.
✨Tip Number 2
Showcase your passion for sport, especially football, in conversations and interviews. Share insights on recent trends in the creator economy and how they relate to sports marketing to demonstrate your expertise.
✨Tip Number 3
Familiarise yourself with successful influencer campaigns in the sports sector. Be prepared to discuss specific examples and what made them effective during networking or interview opportunities.
✨Tip Number 4
Engage with creators and athletes on social media platforms like Instagram and TikTok. Building relationships with them can provide valuable insights and potentially lead to referrals for the job.
We think you need these skills to ace Influencer Marketing Lead (Sport)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, particularly within the sports sector. Emphasise any previous roles where you've led campaigns or managed teams, and showcase your knowledge of the football landscape.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for sport and your understanding of the creator economy. Discuss specific campaigns you've worked on and how they relate to the role. Make it personal and engaging to capture their attention.
Showcase Your Network: In your application, mention your connections within the creator economy, including any agents or talent you have worked with. This demonstrates your ability to source top-tier talent and your understanding of the industry.
Highlight Data-Driven Success: Include examples of how you've used performance data to improve campaign outcomes in your previous roles. This shows your analytical skills and your commitment to delivering results that meet client expectations.
How to prepare for a job interview at SUMO
✨Show Your Passion for Sport
Make sure to express your enthusiasm for sports, especially football. Share personal experiences or insights that demonstrate your genuine interest in the field, as this role requires a deep understanding of the sports landscape.
✨Highlight Your Influencer Marketing Experience
Prepare specific examples of past campaigns you've led or contributed to, particularly those involving influencers or talent partnerships. Discuss the strategies you employed and the results achieved to showcase your expertise.
✨Demonstrate Leadership Skills
Since this is a leadership role, be ready to discuss your experience in managing teams. Share how you've developed talent, fostered collaboration, and driven performance in fast-paced environments.
✨Network Knowledge is Key
Be prepared to talk about your connections within the creator economy. Mention any relationships with agents, managers, or talent that could benefit the company, as building a strong network is crucial for success in this role.
