At a Glance
- Tasks: Lead influencer marketing campaigns and build strong client relationships.
- Company: Established influencer management agency with a focus on growth.
- Benefits: Collaborative environment, clear progression opportunities, and ownership of projects.
- Other info: Join a dynamic team and help scale an exciting new offering.
- Why this job: Shape the future of influencer marketing and make a real impact.
- Qualifications: Experience in influencer marketing and strong client management skills.
The predicted salary is between 50000 - 65000 £ per year.
We are working with an established influencer management agency that is expanding its influencer marketing offering and is looking to appoint an Account Director to support its next phase of growth. This is a key role within the business, combining client leadership, campaign delivery and commercial responsibility. There is a real opportunity here to help shape and grow a developing area, with plenty of scope to make a tangible impact.
The successful candidate will take ownership of key client relationships, lead the delivery of influencer campaigns and play an active role in building out the agency’s offering. This would suit someone who is strategically minded, commercially aware and motivated by taking on greater ownership in a growing function.
Key responsibilities- Lead the development and rollout of the influencer marketing offering, helping define how it is positioned and delivered.
- Act as the senior point of contact for clients, guiding campaign strategy and building long term relationships.
- Identify and secure new business opportunities with brands and agency partners.
- Oversee influencer campaigns from initial concept through to delivery and reporting, ensuring a consistently high standard.
- Put in place effective processes for campaign delivery, including talent sourcing, workflows and performance tracking.
- Work closely with internal teams across strategy, creative, production and talent to deliver integrated campaigns.
- Manage account performance, including budgets, forecasting and revenue growth.
- Support the scaling of the function over time, including input into hiring and team development.
- Experience operating at Account Director level, or a Senior Account Manager ready to step up, within an influencer or social first agency.
- A strong track record of delivering influencer marketing campaigns.
- Confident managing client relationships and working with multiple stakeholders.
- Experience contributing to new business and growing accounts.
- Commercial awareness, with a good understanding of budgets, margins and performance.
- A strong grasp of the creator and social media landscape.
- Keen to take on a role with greater ownership and responsibility.
- Join an established business with a strong footing in the creator space.
- Play a central role in developing and scaling an influencer marketing offering.
- Take ownership of clients, campaigns and commercial outcomes.
- Work in a collaborative and entrepreneurial environment.
- Clear scope for progression as the team and offering grow.
If this sounds like you, we'd love to hear from you!
Influencer Account Director employer: SUMO
Join a dynamic influencer management agency that champions creativity and innovation in the heart of the marketing industry. With a collaborative work culture and a strong focus on employee growth, this role offers you the chance to take ownership of key client relationships and shape the future of influencer marketing. Enjoy the benefits of working in a supportive environment that values your contributions and provides clear pathways for career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Account Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SUMO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SUMO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SUMO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SUMO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Account Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SUMO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SUMO:Show us that you’ve done your homework! In your application, briefly mention what you admire about SUMO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SUMO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SUMO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SUMO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
