At a Glance
- Tasks: Lead creative direction and content strategy for a high-profile content creator.
- Company: Join a dynamic team focused on building a trusted voice in the UK and US.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Inclusive workplace committed to diversity and equal opportunities.
- Why this job: Shape impactful content and engage a massive audience across multiple platforms.
- Qualifications: Proven experience in content creation, audience growth, and social media strategy.
The predicted salary is between 60000 - 80000 £ per year.
A high-profile content creator with a substantial existing audience is looking for a Senior Content Director to take full ownership of their content output, creative direction and social presence. This is a rare brief with a clear mandate: establish this creator as one of the most followed and trusted voices in their space across the UK and US, and build the content system to get them there. The role sits at the intersection of creative direction, scripting, audience growth and performance-driven social strategy.
Core objectives:
- Scale social audience significantly within the first 12 months, targeting a highly engaged following across the UK and US.
- Build a repeatable, scalable content system that compounds audience growth across platforms.
- Develop the podcast into a genuine authority and audience engine, not just a distribution channel.
- Convert content attention into measurable commercial outcomes.
The role:
- Own the end-to-end content strategy and creative direction across social and audio, bringing original thinking and a strong creative eye to everything produced.
- Script, shape and develop content that is distinctive, human and credible, ensuring the creator's voice remains authentic across every format and platform, never over-produced or corporate.
- Translate the creator's thinking, experience and IP into compelling content across both long and short form.
- Design channel-specific strategies for YouTube, LinkedIn, Instagram and TikTok that reflect how audiences actually behave on each platform.
- Lead the short-form output across YouTube Shorts, TikTok, Instagram Reels and LinkedIn, developing recurring formats and series that build habit and loyalty.
- Repurpose long-form content intelligently into high-performing short-form assets, and vice versa.
- Take full ownership of the podcast, shaping episode formats, themes and guest strategy, and ensuring it is tightly integrated with the wider social content ecosystem.
- Lead experimentation with hooks, formats, pacing and storytelling to maximise reach and engagement, staying close to performance data and adjusting quickly.
- Build a practical, efficient content engine that maximises output, planning filming and recording days, content calendars and production workflows.
- Brief, direct and collaborate with editors, producers and freelancers as required, maintaining a consistently high bar for creative execution.
- Think beyond follower numbers, designing clear pathways from content to commercial outcomes without compromising audience trust.
What we’re looking for:
- A senior content or social leader with strong creative instinct and proven ideation ability, not just executional experience.
- Demonstrable experience building and scaling large, engaged audiences around people, ideas or expertise.
- Scripting experience across both long and short form content, with the ability to capture and protect an authentic individual voice.
- Deep understanding of YouTube, TikTok, Instagram and LinkedIn, with a strong feel for format, narrative and platform behaviour.
- Experience shaping or growing podcasts as part of a broader content strategy.
- Comfortable operating at a senior level, shaping creative direction as much as managing output.
- Commercially minded, with the ability to connect content performance to real business outcomes.
Head of Social (Founder / Personal Brand) employer: SUMO
At SUMO, we pride ourselves on fostering a dynamic and inclusive work culture that empowers creativity and innovation. As a Senior Content Director in London, you will have the unique opportunity to shape the content landscape for a high-profile creator, driving audience engagement across multiple platforms while enjoying comprehensive growth opportunities and a supportive environment that values your contributions. Join us to be part of a forward-thinking team that champions authentic storytelling and commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Founder / Personal Brand)
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can take content to the next level. Don’t forget to apply through our website for a smoother process!
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. We appreciate initiative, and it could set you apart from the crowd.
✨Tip Number 4
Prepare for interviews like a pro! Research the company, understand their content strategy, and come armed with ideas on how you can contribute. We want to see your passion and creativity in action!
We think you need these skills to ace Head of Social (Founder / Personal Brand)
Some tips for your application 🫡
Show Off Your Creative Flair:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique voice. Remember, we’re looking for someone who can bring original thinking to the table, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in content creation and audience growth. We want to see how you've built and scaled engaged audiences before, so be specific about your achievements and the impact you've made.
Be Authentic:Authenticity is key in this role. Make sure your application reflects your true self and aligns with the creator's voice. We value genuine connections, so let us see the real you in your writing!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at SUMO
✨Know Your Audience
Before the interview, research the creator's existing audience and their preferences. Understand what resonates with them on platforms like YouTube, TikTok, and Instagram. This will help you tailor your ideas and demonstrate that you can connect with the target demographic.
✨Showcase Your Creative Vision
Prepare to discuss your creative direction ideas in detail. Bring examples of past work that highlight your ability to script and produce engaging content. Be ready to explain how you would maintain the creator's authentic voice while scaling their presence across various platforms.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with performance metrics relevant to social media and podcasting. Be prepared to discuss how you would use data to inform your content strategies and adjust your approach based on audience engagement and growth.
✨Prepare for Collaboration
This role involves working closely with editors, producers, and freelancers. Think about how you would lead a team and ensure high-quality output. Be ready to share examples of successful collaborations from your past experiences and how you managed creative processes.
