At a Glance
- Tasks: Lead global social strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport, culture, and storytelling.
- Why this job: Shape the brand's cultural presence and connect with audiences worldwide.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Head of Social (Brand - fashion & Sport) in Exeter employer: SUMO
As a leading global consumer brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our London-based team enjoys hybrid working arrangements, competitive benefits, and ample opportunities for professional growth, all while being at the forefront of fashion and sport. Join us to make a meaningful impact in shaping our social-first strategy and connecting with diverse communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Exeter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and engage with potential colleagues on social media. Building connections can open doors that you didn’t even know existed.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in social media strategy and campaigns. This is your chance to shine and demonstrate how you can drive engagement and brand advocacy.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in social media and be ready to discuss how you can leverage them for the brand. Being knowledgeable about emerging platforms will set you apart from the competition.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to connect with you right away. Don’t miss out on this opportunity!
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Exeter
Some tips for your application 🫡
Show Your Passion:Let your love for fashion, sport, and storytelling shine through in your application. We want to see how you connect with our brand's culture and values, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in leading social media strategies. We’re looking for specific examples of campaigns you've executed that align with our goals, so be detailed!
Be Data-Driven:Since we value a data-led approach, include metrics and insights from your past campaigns. Show us how you’ve used data to optimise performance and drive engagement.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at SUMO
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, YouTube, and Meta. Prepare examples of how you've successfully leveraged these channels in past campaigns to drive engagement and brand advocacy.
✨Showcase Your Strategic Mindset
Be ready to discuss your approach to developing a global social media strategy. Think about how you can blend storytelling with data-driven insights to create impactful campaigns. Bring specific examples that highlight your ability to align social strategies with brand objectives.
✨Demonstrate Community Building Skills
Prepare to talk about your experience in building and nurturing engaged communities. Share stories of how you've fostered meaningful interactions and advocacy among audiences, especially in diverse markets. Highlight any innovative approaches you've taken to connect with fans and creators.
✨Emphasise Collaboration and Leadership
This role requires strong leadership and collaboration across teams. Be ready to discuss how you've successfully managed relationships with stakeholders and led teams to deliver best-in-class work. Show your passion for sport and culture, and how it drives your collaborative efforts.
