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- Tasks: Lead the creative development and production of a new sports content network.
- Company: Join a fresh digital network focused on UK sport, launching across YouTube channels.
- Benefits: Enjoy an excellent salary, bonuses, and the chance to shape engaging sports content.
- Why this job: Be at the forefront of unfiltered sports commentary and original entertainment for modern fans.
- Qualifications: Strong experience in UK sports content production, especially on digital platforms like YouTube.
- Other info: SUMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
A new digital network focused on UK sport is set to launch across multiple YouTube channels. Combining original entertainment, creator-led programming, and culturally connected sports commentary, this platform is built for modern fans. With a particular focus on football and broad coverage across the sporting landscape, it aims to become a leading voice in unfiltered sports content.
This role is a unique opportunity to lead the creative development, production delivery, and editorial voice of a brand-new content network.
The Executive Producer (Sport) will oversee all aspects of content creation, from concept through to publication. This includes developing standout original formats, collaborating closely with talent, and managing a high-performing production team. The successful candidate will shape the tone, visual identity, and direction of the network, while ensuring content reaches and resonates with a wide digital audience. This is a hands-on leadership role suited to someone with deep production experience and a clear understanding of what drives engagement on YouTube.
Key Responsibilities- Lead the launch and ongoing development of a multi-channel YouTube network focused on UK sport
- Develop and produce original series and formats in collaboration with creators, athletes, and presenters
- Manage a multi-million-pound annual production budget with attention to scale and output quality
- Build and lead a team of producers, editors, and creatives based in the UK
- Guide content strategy, programming, and publishing plans across all channels
- Ensure creative consistency, editorial standards, and a clear on-screen identity
- Oversee full production cycles including planning, scripting, filming, post-production, and delivery
- Monitor content performance and apply insights to drive viewership and subscriber growth
- Stay across platform trends, algorithm updates, and best practices within the YouTube ecosystem
- Work alongside internal teams on marketing, partnerships, and audience development
- Strong experience producing content within the UK sports landscape, ideally on YouTube or other digital platforms
- Demonstrated success in creating original video formats that engage sports audiences
- Experience managing creative teams and working closely with on-screen talent
- Familiarity with fast-paced, high-volume digital production environments
- Clear understanding of UK sports culture, with a particular knowledge of football
- Confident in managing both creative direction and production logistics
- Skilled at balancing creativity with performance and growth objectives
Executive Producer (Sport) employer: SUMO
Contact Detail:
SUMO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Executive Producer (Sport)
✨Tip Number 1
Familiarise yourself with the latest trends in UK sports content, especially on YouTube. Understanding what engages audiences will help you demonstrate your insight during interviews.
✨Tip Number 2
Network with professionals in the sports media industry. Attend events or engage on social media platforms to connect with potential colleagues and gain insights into the role.
✨Tip Number 3
Prepare to discuss your previous projects in detail, particularly those that showcase your ability to lead creative teams and manage production logistics effectively.
✨Tip Number 4
Stay updated on YouTube's algorithm changes and best practices for content creation. This knowledge will be crucial in demonstrating your capability to drive viewership and subscriber growth.
We think you need these skills to ace Executive Producer (Sport)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Executive Producer (Sport) position. Familiarise yourself with the key tasks such as content creation, team management, and budget oversight.
Tailor Your CV: Highlight your relevant experience in producing sports content, especially on digital platforms like YouTube. Showcase any original formats you've created and your familiarity with UK sports culture, particularly football.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for sports and your vision for the new digital network. Discuss how your background aligns with the role and how you can contribute to the platform's success.
Showcase Your Creative Vision: In your application, include examples of past projects that demonstrate your ability to lead creative teams and produce engaging content. This could be links to videos or descriptions of successful campaigns you've managed.
How to prepare for a job interview at SUMO
✨Showcase Your Production Experience
Make sure to highlight your previous experience in producing content, especially within the UK sports landscape. Be prepared to discuss specific projects you've worked on, particularly those that involved YouTube or other digital platforms.
✨Demonstrate Your Creative Vision
As an Executive Producer, you'll need to lead the creative direction of the network. Come prepared with ideas for original formats and series that could resonate with a modern sports audience. This will show your proactive approach and understanding of what engages viewers.
✨Understand the Audience
Familiarise yourself with the target audience for the new digital network. Be ready to discuss how you would tailor content to meet their preferences and how you would leverage insights from content performance to drive engagement and growth.
✨Be Ready to Discuss Team Management
Since this role involves leading a team of producers and creatives, be prepared to talk about your leadership style. Share examples of how you've successfully managed teams in fast-paced environments and collaborated with on-screen talent to achieve high-quality output.
