At a Glance
- Tasks: Lead digital strategy and audience growth for a creator-led media business.
- Company: Fast-growing media company focused on innovative content distribution.
- Benefits: Competitive salary, hybrid work model, and creative team environment.
- Other info: Inclusive workplace committed to diversity and career development.
- Why this job: Shape the future of content distribution and engage with talented creators.
- Qualifications: 6-7 years in social/digital roles with a strong grasp of TikTok, Instagram, and YouTube.
The predicted salary is between 75000 - 75000 € per year.
We’re hiring a Digital Director to lead audience growth and social strategy for a fast-growing, creator-led media business. This role will take ownership of podcast content distribution, audience growth and how digital channels contribute to the overall growth of the business.
You’ll own the end-to-end digital strategy across a slate of talent-led shows, with a clear focus on driving audience growth, engagement and long-term brand value. You’ll take the lead on turning long-form content into high-performing social formats, building scalable content systems and identifying opportunities to grow reach, deepen audience connection and unlock new revenue potential. Alongside this, you’ll lead and develop a small team, setting the creative and strategic direction while remaining close enough to the detail to ensure quality and performance standards are consistently high.
Key responsibilities- Own digital strategy across TikTok, Instagram and YouTube
- Turn long-form content (podcasts / shows) into high-performing social formats
- Build and grow audiences across multiple channels
- Lead creative direction on social - formats, hooks, packaging, series ideas
- Use performance data to inform content decisions
- Drive YouTube growth (titles, thumbnails, publishing strategy, optimisation)
- Manage and develop a small social / content team
- Work closely with talent and production to shape content for platforms
- 6–7 years’ experience in social, digital or audience growth roles
- Proven track record growing social channels or digital brands
- Strong understanding of TikTok, Instagram and YouTube (especially YouTube)
- Experience working with talent-led, entertainment or content-driven brands
- Ability to think strategically but still be hands-on with execution
- Strong creative instincts
- Comfortable leading a team while still being in the detail
- Real ownership of digital across a growing media business
- Opportunity to shape how content is distributed and scaled
- Work closely with talent and creative teams
Digital Director (Social) in Edinburgh employer: SUMO
At SUMO, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters creativity and innovation in the heart of London. As a Digital Director, you will have the unique opportunity to lead a talented team while shaping the digital landscape of a fast-growing media business, with ample opportunities for professional growth and development. Our hybrid working model ensures a healthy work-life balance, making SUMO an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Director (Social) in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in social strategy and audience growth. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can elevate their social channels and drive audience engagement. Tailor your examples to match their needs!
✨Tip Number 4
Don’t forget to apply through our website! We’re all about making connections and finding the right fit. Your next big opportunity could be just a click away, so get your application in and let’s make it happen!
We think you need these skills to ace Digital Director (Social) in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Digital Director role. Highlight your achievements in audience growth and social strategy, as we want to see how you can drive our digital presence.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background in social media and content distribution makes you the perfect fit for our team.
Showcase Your Creativity:Since this role involves leading creative direction, don’t hesitate to share examples of your past work. Whether it's successful campaigns or innovative content formats, we want to see your creative flair!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our digital strategy.
How to prepare for a job interview at SUMO
✨Know Your Platforms
Make sure you’re well-versed in TikTok, Instagram, and YouTube. Research the latest trends and successful strategies on these platforms. Be ready to discuss how you would leverage these channels to drive audience growth and engagement.
✨Showcase Your Creative Side
Prepare examples of how you've turned long-form content into engaging social formats. Bring ideas for potential series or hooks that could work for the company’s talent-led shows. This will demonstrate your creative instincts and strategic thinking.
✨Data-Driven Decisions
Familiarise yourself with performance metrics relevant to social media. Be prepared to discuss how you’ve used data to inform content decisions in the past. This shows you can balance creativity with analytical thinking, which is crucial for this role.
✨Team Leadership Experience
Think about your experience leading a team and how you’ve developed talent in previous roles. Be ready to share specific examples of how you set creative direction while ensuring high-quality output. This will highlight your ability to manage and inspire a small team effectively.
