At a Glance
- Tasks: Lead global social strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport, culture, and storytelling.
- Why this job: Shape the brand's cultural presence and connect with audiences worldwide.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Head of Social (Brand - fashion & Sport) in Doncaster employer: SUMO
As a leading global consumer brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our London-based team enjoys hybrid working arrangements, competitive benefits, and ample opportunities for professional growth, all while being at the forefront of fashion and sport. Join us to make a meaningful impact in shaping our social-first strategy and connecting with diverse communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Doncaster
✨Tip Number 1
Network like a pro! Connect with industry folks on LinkedIn, attend events, and engage in conversations. The more people you know, the better your chances of landing that Head of Social role.
✨Tip Number 2
Show off your social skills! Create a personal brand on platforms like Instagram or TikTok. Share your insights on social media trends and campaigns to demonstrate your expertise and passion for the industry.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, mention specific campaigns or strategies you've admired from their brand. This shows you're genuinely interested and have done your homework.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can drive our social strategy forward. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Doncaster
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for fashion and sport shine through! We want to see how your interests align with our brand's culture and values. Share personal stories or experiences that highlight your enthusiasm.
Tailor Your Approach:Make sure to customise your application for the Head of Social role. We’re looking for someone who understands our brand and can connect with our audience. Use language from the job description to show you get what we’re about!
Highlight Your Experience:Don’t hold back on showcasing your previous work in social media strategy. We want to know about your successes and how you've built communities before. Be specific about campaigns you've led and the impact they had!
Keep It Professional Yet Personal:While we love a friendly tone, remember to keep it professional. Balance your personality with a clear demonstration of your skills and experience. And don’t forget, apply through our website to make sure your application gets to us directly!
How to prepare for a job interview at SUMO
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, YouTube, and Meta. Prepare examples of how you've successfully leveraged these channels in past campaigns to drive engagement and brand advocacy.
✨Showcase Your Strategic Mindset
Be ready to discuss your approach to developing a global social media strategy. Think about how you can blend storytelling with data-driven insights to create impactful campaigns. Bring specific examples of how you've used data to optimise performance in previous roles.
✨Demonstrate Community Building Skills
Highlight your experience in building and nurturing engaged communities. Share stories of how you've fostered meaningful interactions and brand loyalty among audiences, especially in diverse markets. This will show your understanding of local relevance.
✨Collaborate Like a Pro
Prepare to talk about your experience working with cross-functional teams, including creative, influencer, and content teams. Discuss how you’ve led projects that required collaboration and how you ensured alignment with brand objectives while maintaining cultural relevance.
