At a Glance
- Tasks: Lead PR strategies for diverse talent and manage agency communications across social media.
- Company: Fast-growing talent and creator management agency with a dynamic culture.
- Benefits: Inclusive workplace, networking opportunities, and a chance to shape public profiles.
- Other info: Join a collaborative team and thrive in a fast-paced environment.
- Why this job: Make an impact by bridging talent with mainstream culture and driving innovative PR campaigns.
- Qualifications: Experience in PR or talent management with strong media connections.
The predicted salary is between 40000 - 50000 £ per year.
A fast-growing talent and creator management agency is looking for an experienced PR and positioning professional to join the team in a broad, high-impact role. The agency represents a diverse roster of digital creators, influencers, models and athletes across the UK and beyond, and this hire sits at the centre of how they grow both their talent and their own public profile. There are two clear mandates: move talent beyond social media and into mainstream culture, and drive the agency's outward communications forward across every channel. This is a role for someone who understands both worlds, knows how to operate in them simultaneously, and has the contacts and instincts to make things happen.
What you'll be doing
- PR and Media Relations
- Build and execute tailored PR strategies for individual talent, with clear objectives around mainstream visibility, media presence and long-term profile building.
- Pitch and secure placements at high-profile events including film premieres, awards shows, fashion weeks and major cultural moments.
- Develop compelling press materials including bios, press releases, one-pagers and pitch decks suited to different media targets.
- Identify and organise media moments, vox pop content and activations designed to drive cultural traction and keep talent relevant between campaigns.
- Manage podcast activity end to end, including scheduling, guest sourcing, format development and sponsorship integration.
- Cultivate relationships with journalists, editors, producers and publicists across entertainment, lifestyle and culture verticals.
- Event Management
- Own all event logistics from start to finish, including accreditation, transport, styling coordination and on-site support.
- Attend events as the primary liaison between talent, brands and media, ensuring smooth execution and strong content capture throughout.
- Build and maintain a reliable network of event organisers, photographers, PRs and venue contacts.
- Coordinate and prepare talent for media interviews, press junkets and on-camera appearances, including briefing notes and run-of-show planning.
- Agency Communications and Social Media
- Take full ownership of the agency's Instagram, TikTok and YouTube channels, leading on content strategy, scheduling and day-to-day output.
- Write and commission thought leadership content for LinkedIn and relevant trade platforms that positions the agency as an authority in the creator and talent space.
- Support the production of high-quality photo and video assets for talent portfolios, working with photographers and videographers as needed.
- Maintain a consistent and distinctive agency voice across all external communications.
- Participate in talent meetings and contribute well-informed perspectives on positioning, career direction and public narrative.
- Work closely with talent managers to ensure PR activity is closely aligned with active and upcoming brand partnerships, avoiding conflicts and maximising commercial impact.
- Advise on talent presentation, including digital footprint, media training needs and press-readiness ahead of key moments.
- Reporting
- Track and collate media coverage across print, digital and broadcast, providing regular reports on reach, sentiment and campaign performance.
- Monitor cultural trends, emerging platforms and upcoming industry moments to ensure the agency and its talent are consistently ahead of the curve.
- Present findings and recommendations to senior leadership on a regular basis.
What we're looking for
- A solid background in PR, talent management, entertainment or a closely related field.
- An existing and demonstrable network of media, event, brand and industry contacts.
- Strong written communication skills across multiple formats, from press releases to social captions to strategic documents.
- A confident understanding of both internet culture and traditional media, and how the two increasingly overlap.
- Experience managing multiple talent or clients simultaneously in a fast-moving environment.
- Highly organised with strong attention to detail and the ability to prioritise under pressure.
- A collaborative team player who can also work independently and use their initiative.
Culture & Talent PR Lead employer: SUMO
At SUMO, we pride ourselves on being a dynamic and inclusive talent and creator management agency located in the heart of the UK. Our vibrant work culture fosters creativity and collaboration, offering employees ample opportunities for professional growth and development while working with a diverse roster of talent. With a commitment to innovation and a supportive environment, we empower our team to make a meaningful impact in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Culture & Talent PR Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, engage on social media, and don’t be shy about reaching out to those you admire. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or collaborators, let your unique style shine through. Whether it’s in person or online, being authentic helps you stand out in a sea of candidates.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to agencies and companies you’re interested in, even if they’re not hiring. A well-timed email can lead to opportunities before they’re even advertised.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you land that dream role. Plus, applying through us gives you a better shot at getting noticed. So, what are you waiting for? Dive in!
We think you need these skills to ace Culture & Talent PR Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Culture & Talent PR Lead role. Highlight your relevant experience in PR and talent management, and show us how you can help our agency grow its public profile.
Show Off Your Writing Skills:Since strong written communication is key for this role, include examples of your best work. Whether it's press releases or social media posts, let us see your flair for crafting compelling narratives that resonate with audiences.
Demonstrate Your Network:We want to know about your existing contacts in the media and entertainment industry. Share how you've leveraged these relationships in the past to secure placements or drive campaigns forward—this will really make your application stand out!
Be Authentic:Let your personality shine through in your application. We value creativity and individuality, so don’t be afraid to express your passion for both internet culture and traditional media. Apply through our website and show us what makes you unique!
How to prepare for a job interview at SUMO
✨Know Your Talent Inside Out
Before the interview, make sure you research the agency's roster of talent. Understand their backgrounds, achievements, and current projects. This will not only show your genuine interest but also help you discuss tailored PR strategies that could elevate their profiles.
✨Showcase Your Media Savvy
Be prepared to discuss how you would leverage both traditional media and social platforms for PR campaigns. Bring examples of past successes where you've secured placements or driven visibility for talent, and be ready to share your thoughts on emerging trends in the industry.
✨Demonstrate Event Management Skills
Since event management is a key part of the role, come equipped with examples of events you've managed. Talk about the logistics, challenges faced, and how you ensured smooth execution. Highlight your ability to liaise effectively with various stakeholders.
✨Prepare Thought Leadership Ideas
Think about potential thought leadership content you could create for the agency. Be ready to pitch ideas that align with their brand voice and showcase their authority in the creator space. This will demonstrate your proactive approach and understanding of the agency's goals.
