At a Glance
- Tasks: Uncover insights and develop creative strategies for major brands in a dynamic studio.
- Company: Exciting creative studio in London with a hybrid working model.
- Benefits: Flexible freelance role with opportunities to work on high-profile campaigns.
- Other info: Immediate start in a vibrant environment with a focus on innovation.
- Why this job: Shape the future of entertainment and connect brands with audiences creatively.
- Qualifications: Experience in strategy, advertising, or digital content with strong storytelling skills.
- Creative Strategist (Freelance)
- Start: Immediate / Urgent
- Working
Pattern: Hybrid – 3 days in the office The Opportunity We’re looking for a Freelance Creative Strategist to immediately support a busy creative studio developing campaigns and entertainment-led ideas for major brands.
This role is about finding the insight behind the idea – understanding audiences, culture and the brief, then turning that thinking into a clear creative direction that teams can build from.
You could come from advertising strategy or planning, bringing strong brand and audience fundamentals with an appetite for digital, or from a social publisher / digital content environment where you’ve developed a strong instinct for what audiences actually choose to watch, particularly on You Tube.
The Role Interrogate client briefs and uncover the audience or cultural insight behind them.
Develop clear strategic territories that inspire strong creative ideas.
Shape campaign narratives, propositions and positioning.
Work alongside creatives and producers during concept development.
Research audiences, culture, competitors and emerging behaviours.
Build compelling strategic thinking into pitches and client presentations.
Connect traditional brand thinking with the way audiences consume entertainment today.
Bring informed thinking around You Tube, digital formats and audience behaviour into the creative process.
Requirements Experience as a Creative Strategist, Strategist, Planner or similar.
Background in advertising, creative agencies, branded entertainment, publishing or digital content.
Strong ability to turn research and audience insight into simple, compelling strategic thinking.
Excellent written, presentation and storytelling skills.
Comfortable working closely with both creative and client teams.
Strong knowledge of brands, culture and consumer behaviour.
An enthusiasm for You Tube and modern digital entertainment, alongside strong traditional strategy fundamentals.
Available immediately or at short notice.
Creative Strategist (Freelance) employer: SUMO
Join a dynamic influencer management agency that champions creativity and innovation in the heart of the marketing industry. With a collaborative work culture and a strong focus on employee growth, this role offers you the chance to take ownership of key client relationships and shape the future of influencer marketing. Enjoy the benefits of working in a supportive environment that values your contributions and provides clear pathways for career advancement.
