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- Tasks: Lead social content strategy and drive audience engagement across platforms.
- Company: Fast-growing digital publisher with ambitious growth plans in the UK and US.
- Benefits: Competitive salary up to £100,000 and opportunities for creative expression.
- Why this job: Shape the future of social content and make a real impact in a dynamic environment.
- Qualifications: Proven experience in content leadership and audience growth strategies.
- Other info: Join a diverse team committed to inclusivity and innovation.
The predicted salary is between 72000 - 84000 £ per year.
We are looking for a senior Content Director to take full ownership of social content strategy for a fast-growing digital publisher with an ambitious growth agenda across the UK and US. This role sits at the intersection of editorial thinking, creative direction and performance-led social strategy. You will design and run the content engine that drives sustained audience growth, authority and commercial impact.
Core objectives
- Scale audience reach and engagement across key social platforms
- Position the brand as a leading voice within its space
- Create a repeatable, scalable content system that compounds growth
- Develop the podcast portfolio into a meaningful authority and distribution channel
- Convert attention into measurable commercial outcomes
Key responsibilities
- Content strategy and creative direction
- Own the end-to-end social content strategy across video, written and audio formats
- Shape distinctive formats, series and narratives that feel sharp and differentiated
- Translate insight and expertise into compelling, platform-native content
- Continually test and evolve ideas to drive consistent growth
- Design channel-specific strategies across LinkedIn, Instagram, TikTok and podcast platforms
- Lead experimentation around hooks, storytelling and structure
- Stay close to performance data and adapt quickly based on results
- Use paid media strategically to support organic growth
- Own the podcast roadmap as a central pillar within the wider content ecosystem
- Shape formats and themes to strengthen reach and authority
- Ensure integration between long-form and short-form distribution
- Build an efficient, structured content engine to maximise output and consistency
- Plan filming schedules, recording days and content calendars
- Direct editors, producers and freelance support where required
- Maintain a consistently high bar for clarity and creative execution
- Align content strategy with broader commercial objectives
- Design credible pathways from content to conversion
- Support campaigns, launches and key moments across the wider business
- Define success beyond surface-level metrics
- Track growth, engagement quality, podcast performance and commercial signals
- Take full ownership of results and continuous optimisation
What we’re looking for
- A senior content leader with strong creative instinct and ideation ability
- Experience building and scaling engaged audiences for editorial or media brands
- Deep understanding of organic social and platform behaviour
- Experience integrating podcast strategy within a broader content ecosystem
- Commercially aware, able to connect content performance to business outcomes
Content Director – Social employer: SUMO
Contact Detail:
SUMO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Director – Social
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and engage on social media. Building connections can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your content strategy and creative direction. This is your chance to demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; pitch your ideas directly to companies you admire. They might just be looking for someone with your vision and expertise.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who are ready to make an impact.
We think you need these skills to ace Content Director – Social
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! We want to see how you can think outside the box and bring fresh ideas to the table. Use engaging language and examples that reflect your unique style.
Tailor Your Content Strategy: Make sure to align your application with our content strategy goals. Highlight your experience in building engaged audiences and how you've successfully integrated social media and podcast strategies in the past. This will show us you understand what we're looking for!
Be Data-Driven: We love numbers! When discussing your previous roles, include specific metrics that demonstrate your success in audience growth and engagement. This will help us see how you connect content performance to business outcomes.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows us you're serious about joining our team at StudySmarter!
How to prepare for a job interview at SUMO
✨Know Your Content Inside Out
Before the interview, dive deep into the company's existing social content. Familiarise yourself with their tone, style, and audience engagement strategies. This will not only help you speak confidently about their current approach but also allow you to suggest innovative ideas that align with their brand.
✨Showcase Your Creative Vision
Prepare to discuss your past experiences in shaping content strategies. Bring examples of distinctive formats or series you've developed. Highlight how these initiatives drove audience growth and engagement, and be ready to explain how you would apply similar creativity to their social content landscape.
✨Be Data-Driven
Since the role requires a strong focus on performance-led strategies, come equipped with insights from your previous roles. Discuss how you've used data to inform content decisions and adapt strategies. This shows that you understand the importance of metrics in driving content success.
✨Align with Commercial Goals
Understand the company's commercial objectives and be prepared to discuss how your content strategies can support these goals. Think about ways to create pathways from content to conversion, and share any relevant experiences where your content directly contributed to business outcomes.