At a Glance
- Tasks: Lead global social strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport, culture, and storytelling.
- Why this job: Shape the brand's cultural presence and connect with audiences worldwide.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Head of Social (Brand - fashion & Sport) in Chester employer: SUMO
As a leading global consumer brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our London-based team enjoys hybrid working arrangements, competitive benefits, and ample opportunities for professional growth, all while being at the forefront of fashion and sport. Join us to make a meaningful impact in shaping our social-first strategy and connecting with diverse communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Chester
✨Tip Number 1
Network like a pro! Connect with people in the fashion and sport industries on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your social skills! Create a personal brand on platforms like Instagram or TikTok that reflects your passion for culture and storytelling. This is your chance to demonstrate your expertise and creativity in action.
✨Tip Number 3
Research the company’s current social media presence. Identify gaps or opportunities where you could add value. When you get the chance to chat with them, drop these insights to show you’re already thinking strategically about their brand.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! We want to see your application and get to know you better. Tailor your approach to highlight how your experience aligns with our global social vision.
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Chester
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for fashion and sport shine through. We want to see how you connect with the brand and culture, so share your personal experiences and insights that relate to our mission.
Tailor Your Strategy:Make sure to customise your application to highlight your experience in leading social media strategies. We’re looking for specific examples of campaigns you've executed that align with our goals, so don’t hold back on the details!
Be Data-Driven:Since we value a data-led approach, include metrics and results from your previous work. Show us how you've used insights to optimise campaigns and drive performance – numbers speak volumes!
Keep It Engaging:Your written application should reflect the engaging nature of social media. Use a conversational tone and be creative in your storytelling. Remember, this is your chance to showcase how you can connect with audiences just like we do!
How to prepare for a job interview at SUMO
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, YouTube, and Meta. Prepare examples of successful campaigns you've led on these channels, showcasing your understanding of how to engage audiences effectively.
✨Showcase Your Strategic Mindset
Be ready to discuss how you’ve defined and executed social media strategies in the past. Highlight your ability to blend storytelling with data-driven insights, and come prepared with metrics that demonstrate the impact of your work on brand engagement and performance.
✨Demonstrate Community Building Skills
Share specific examples of how you’ve built and nurtured engaged communities. Talk about your approach to fostering meaningful interactions and brand advocacy, and be prepared to discuss how you would apply this to the company’s audience.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, emphasise your experience in cross-functional collaboration. Be ready to discuss how you’ve partnered with creative, influencer, and content teams to deliver culturally relevant work that aligns with brand objectives.
