At a Glance
- Tasks: Lead global social media strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport, culture, and storytelling.
- Why this job: Shape the brand's cultural presence and connect with audiences worldwide.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Locations
Head of Social (Brand - fashion & Sport) in Cheshire, Warrington employer: SUMO
As a leading global consumer brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our London-based team enjoys hybrid working arrangements, competitive benefits, and ample opportunities for professional growth, all while being at the forefront of fashion and sport. Join us to make a meaningful impact in shaping our social-first strategy and connecting with diverse communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your social skills! Create a personal brand on platforms like Instagram or TikTok. Share your insights on trends, campaigns, or even your favourite sports moments to demonstrate your passion and expertise.
✨Tip Number 3
Prepare for interviews by researching the company’s social media presence. Know their recent campaigns and be ready to discuss how you can elevate their strategy. This shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Cheshire, Warrington
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for fashion, sport, and storytelling shine through. We want to see how you connect with our brand and culture, so share your experiences that reflect this enthusiasm!
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Social role. Highlight your experience with social media strategy and community building, and don’t forget to mention any relevant campaigns you've led that align with our objectives.
Be Data-Driven:Since we’re all about blending creativity with data, include specific examples of how you've used insights to optimise social campaigns in the past. This will show us that you have the strategic mindset we’re looking for!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at SUMO
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, and YouTube. Research how these platforms are being used in the fashion and sport industries, and be ready to discuss specific examples of successful campaigns.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing social media strategies. Bring examples of how you've aligned social campaigns with brand objectives and how you’ve used data to optimise performance. This will show that you can think strategically and act on insights.
✨Engagement is Key
Be ready to discuss how you’ve built and nurtured communities in the past. Think of specific instances where you’ve driven meaningful interactions and brand advocacy. Highlight your ability to connect with audiences and create a sense of belonging.
✨Cultural Relevance Matters
Demonstrate your understanding of culture and storytelling in your responses. Share examples of how you’ve created culturally impactful content and collaborated with creators or athletes. This will show that you can blend brand messaging with cultural relevance effectively.
