At a Glance
- Tasks: Lead global social strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport, culture, and storytelling.
- Why this job: Shape the brand's cultural presence and connect with audiences worldwide.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Head of Social (Brand - fashion & Sport) in Cheltenham employer: SUMO
As a leading global consumer brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our London-based team enjoys hybrid working arrangements, competitive benefits, and ample opportunities for professional growth, all while being at the forefront of fashion and sport. Join us to make a meaningful impact in shaping our social-first strategy and connecting with diverse communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your social skills! Create a personal brand on social media that reflects your passion for fashion and sport. Share insights, engage with relevant content, and showcase your expertise to attract attention.
✨Tip Number 3
Prepare for interviews by researching the company’s social strategy. Be ready to discuss how you can enhance their global vision and community engagement. Tailor your examples to show you understand their brand culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Cheltenham
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for fashion, sport, and storytelling shine through. We want to see how you connect with our brand and culture, so share your personal experiences and insights that relate to the role.
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your experience with social media strategy and community building, and align it with the responsibilities mentioned in the job description. We love seeing how your skills fit our needs!
Be Data-Driven:Since this role requires a strong understanding of performance metrics, don’t forget to include examples of how you've used data to optimise campaigns in the past. Show us how you’ve turned insights into action – we’re all about that data-led approach!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture!
How to prepare for a job interview at SUMO
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, YouTube, and Meta. Be ready to discuss how you would leverage these channels to enhance the brand's social strategy.
✨Showcase Your Community-Building Skills
Prepare examples of how you've successfully built and managed engaged communities in the past. Highlight specific campaigns that drove meaningful interactions and brand advocacy, as this will resonate with their focus on community.
✨Data-Driven Storytelling
Be ready to talk about how you’ve used data to inform your social strategies. Discuss any tools or metrics you’ve employed to track performance and optimise campaigns, as they value a data-led approach.
✨Cultural Relevance is Key
Demonstrate your understanding of the intersection between culture and social media. Bring examples of culturally impactful campaigns you've led, and be prepared to discuss how you would ensure the brand remains relevant in various markets.
