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- Tasks: Lead and grow the Influencer Marketing division, managing a team and client relationships.
- Company: Join a creatively led agency focused on innovative influencer marketing strategies.
- Benefits: Enjoy a hybrid work model and opportunities for professional growth.
- Why this job: Shape impactful influencer campaigns and collaborate with top brands and creators.
- Qualifications: Deep knowledge of influencer marketing, strong communication, and strategic thinking skills required.
- Other info: SUMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Business Director (Influencer Marketing)
Business Director (Influencer Marketing)
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This range is provided by SUMO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
The Role: Business Director – Influencer Marketing
Start Date: Immediate Start
Location: London, Soho – Hybrid
We’re on the lookout for a strategic and commercially minded Business Director to lead and grow a thriving Influencer Marketing division within a creatively led agency. This is a rare opportunity to shape and drive influencer activity that’s fully integrated into brand strategy, not just a bolt-on.
You\’ll join and lead a collaborative team of 4 spanning influencer marketing and talent management, already working with some brilliant brands and creators, and you’ll help push this even further.
What You’ll Be Doing
- Leading the growth and direction of the Influencer Marketing division, staying plugged into social, entertainment, and creator culture to keep the work fresh and impactful.
- Managing and mentoring a growing team of Influencer Marketers, helping them progress and thrive.
- Overseeing key client relationships, guiding campaigns end-to-end from creative thinking and talent sourcing to negotiation, reporting, and delivery.
- Playing a hands-on role in revenue planning, new business strategy, forecasting and spotting opportunities for expansion with both talent and brand clients.
- Acting as the go-to figure for influencer and talent marketing across the business, both internally and externally.
- Pitching, presenting and representing the agency at a senior level, and making sure influencer marketing remains a standout offering.
What We’re Looking For
- Deeply knowledgeable about the influencer space, including contracts, talent management, and creator-first thinking.
- Client-savvy and strategic, with a strong commercial instinct.
- Experience in client relationships – you can pitch, present, and lead from the front
- Great with people, a mentor to the team, a trusted advisor to clients, and a strong, clear communicator.
- Data-literate – able to extract and explain insights that guide creative and business thinking.
- A true collaborator, always working with others to deliver the best work possible.
SUMO are an equal opportunity employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
*Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can\’t always get back to everyone, although we do try our best*
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Mid-Senior level
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Marketing and Advertising
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Marketing Services and Advertising Services
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Business Director (Influencer Marketing) employer: SUMO
Contact Detail:
SUMO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director (Influencer Marketing)
✨Tip Number 1
Stay updated on the latest trends in influencer marketing and social media. Follow industry leaders and engage with their content to understand what makes successful campaigns tick.
✨Tip Number 2
Network actively within the influencer marketing community. Attend events, webinars, and workshops to meet potential colleagues and clients, showcasing your passion and knowledge in the field.
✨Tip Number 3
Prepare to discuss specific case studies or examples of successful influencer campaigns you've been involved in. This will demonstrate your hands-on experience and strategic thinking during interviews.
✨Tip Number 4
Familiarise yourself with the brands and creators that the agency currently works with. Tailor your discussions to show how you can enhance their existing relationships and drive new opportunities.
We think you need these skills to ace Business Director (Influencer Marketing)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Business Director position in Influencer Marketing. Tailor your application to highlight relevant experience and skills that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in influencer marketing, client relationships, and team management. Use specific examples to demonstrate your achievements and how they relate to the role.
Write a Strong Cover Letter: In your cover letter, express your passion for influencer marketing and your strategic vision for the role. Highlight your understanding of the influencer space and how you can contribute to the agency's growth.
Showcase Your Data Literacy: Since the role requires data literacy, include examples of how you've used data to inform marketing strategies or campaigns in the past. This will demonstrate your ability to extract insights that guide creative and business thinking.
How to prepare for a job interview at SUMO
✨Show Your Knowledge of Influencer Marketing
Make sure to demonstrate your deep understanding of the influencer marketing landscape. Discuss current trends, successful campaigns, and how you can integrate influencer strategies into broader brand objectives.
✨Highlight Your Leadership Skills
As a Business Director, you'll be leading a team. Share examples of how you've successfully managed and mentored teams in the past, focusing on your ability to inspire and develop talent.
✨Prepare for Client Relationship Scenarios
Expect questions about managing client relationships. Be ready to discuss how you've built trust with clients, handled difficult situations, and ensured successful campaign delivery.
✨Demonstrate Data Literacy
Since data plays a crucial role in decision-making, prepare to explain how you've used data to inform your strategies. Bring examples of insights you've derived from data and how they influenced your marketing decisions.