At a Glance
- Tasks: Drive new business opportunities and build relationships in the creator economy.
- Company: Fast-growing business in influencer marketing and digital entertainment.
- Benefits: Competitive salary, commission, flexible working, and progression potential.
- Other info: High autonomy and influence on commercial growth with access to major brands.
- Why this job: Join a dynamic team shaping the future of media and marketing.
- Qualifications: Experience in business development or sales within influencer marketing or social media.
The predicted salary is between 40000 - 50000 £ per year.
We’re hiring a Business Development Manager to join a fast-growing business operating within creator, social media, influencer marketing and digital entertainment. This is a high-impact commercial role focused on building relationships with brands, agencies, and partners to drive new revenue across creator-led campaigns, social strategy, influencer partnerships, branded content, and digital activations.
The business already works with some of the most exciting brands and talent in the space, and they’re now looking for someone commercially sharp, proactive, and genuinely passionate about the creator economy to help drive the next stage of growth. This role would suit someone from an influencer agency, creator business, social agency, talent management company, media publisher, or digital marketing environment.
What you'll be doing:
- Driving new business opportunities across brands, agencies, and commercial partners
- Building and managing a strong outbound pipeline through networking, outreach, partnerships, and industry relationships
- Leading pitches, proposals, commercial conversations, and deal negotiations
- Selling creator campaigns, influencer partnerships, branded content, social strategy, digital activations, and talent-led opportunities
- Working closely with internal strategy, campaign, talent, and creative teams to shape solutions for clients
- Identifying trends, opportunities, and growth areas across the creator economy and social media landscape
- Representing the business at industry events, meetings, and networking opportunities
- Building long-term client relationships that drive repeat business and revenue growth
- Collaborating with founders and senior leadership on commercial strategy and expansion plans
- Helping shape how the business positions itself within the influencer and creator economy market
What they're looking for:
- Experience in business development, partnerships, sales, or commercial roles within influencer marketing, social media, creators, talent, media, or digital marketing
- Strong understanding of the creator economy and social media landscape
- Proven ability to win new business and build commercial relationships
- Confident pitching, negotiating, and managing conversations with brands and agencies
- Entrepreneurial mindset with a proactive approach to growth
- Strong communication and relationship-building skills
- Comfortable operating in fast-paced, high-growth environments
- Existing network across brands, agencies, creators, talent, or digital media is a big plus
Why this role is exciting:
- Opportunity to work within one of the fastest-growing areas of media and marketing
- High autonomy and real influence on commercial growth
- Access to major brands, creators, campaigns, and partnerships
- Fast-moving entrepreneurial environment with lots of progression potential
- Strong earning potential through commission and performance incentives
- Flexible working and modern social-first culture
If you're someone who genuinely understands internet culture, creators, social media, and how commercial partnerships come together in this space, we'd love to hear from you.
Business Development Manager (Creator Economy/Influencer) employer: SUMO
Join a dynamic and innovative team in London, where you'll thrive in a fast-paced environment that champions creativity and collaboration. As a Business Development Manager, you'll enjoy the flexibility of hybrid working while engaging with leading brands and influencers, all within a culture that prioritises growth and autonomy. With competitive earnings potential and opportunities for professional development, this role is perfect for those passionate about the creator economy and eager to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager (Creator Economy/Influencer)
✨Network Like a Pro
Get out there and start networking! Attend industry events, webinars, and meetups to connect with potential clients and partners. Remember, it’s all about building those relationships that can lead to new business opportunities.
✨Show Off Your Passion
When you’re chatting with brands or agencies, let your passion for the creator economy shine through. Share your insights on trends and how you can help them grow. This enthusiasm can set you apart from the competition!
✨Master Your Pitch
Practice makes perfect! Prepare your pitches and proposals in advance, focusing on how your ideas can benefit the client. Tailor your approach to each brand or agency, showing them you understand their needs and goals.
✨Leverage Our Platform
Don’t forget to check out our website for job openings and resources. Applying through us not only gives you access to exciting roles but also connects you with a community that understands the ins and outs of the creator economy.
We think you need these skills to ace Business Development Manager (Creator Economy/Influencer)
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the creator economy and influencer marketing shine through. We want to see that you genuinely care about this space and have a good grasp of its trends and dynamics.
Tailor Your Experience:Make sure to highlight relevant experience in business development or partnerships within the influencer or social media landscape. We’re looking for specific examples that demonstrate your ability to build relationships and drive revenue.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Remember, we want to understand your skills and experiences quickly!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at SUMO
✨Know Your Creator Economy
Make sure you brush up on the latest trends and key players in the creator economy. Being able to discuss recent campaigns or influencer partnerships will show your passion and understanding of the industry.
✨Showcase Your Networking Skills
Prepare examples of how you've built relationships in previous roles. Whether it's through outreach or attending industry events, demonstrating your ability to connect with brands and agencies will be crucial.
✨Master the Art of Pitching
Practice your pitching skills! Be ready to present a mock pitch for a creator campaign or influencer partnership. This will not only showcase your confidence but also your strategic thinking and creativity.
✨Highlight Your Commercial Acumen
Be prepared to discuss how you've driven revenue growth in past roles. Use specific metrics or examples to illustrate your success in building commercial relationships and winning new business.
