At a Glance
- Tasks: Lead global social media strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport, culture, and storytelling.
- Why this job: Shape the brand's cultural presence and connect with audiences worldwide.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Head of Social (Brand - fashion & Sport) in Bedford employer: SUMO
Join a leading global consumer brand that champions creativity and innovation in the fashion and sport sectors. With a hybrid working model based in London, we offer a vibrant work culture that fosters collaboration and encourages personal growth through diverse projects and community engagement. Our commitment to employee development, coupled with the opportunity to shape impactful social strategies on an international scale, makes us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Bedford
✨Tip Number 1
Network like a pro! Connect with industry folks on LinkedIn, attend events, and engage in conversations. The more people you know, the better your chances of landing that Head of Social role.
✨Tip Number 2
Show off your social skills! Create a portfolio showcasing your best campaigns and community-building efforts. This will help us see how you can drive meaningful connections and elevate our brand.
✨Tip Number 3
Stay ahead of the game! Keep an eye on emerging trends and platforms in the social media landscape. Being knowledgeable about what's hot will set you apart as a candidate who can innovate and lead.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Bedford
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for fashion and sport shine through! We want to see how your interests align with our brand's culture and values. Share personal stories or experiences that highlight your passion.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. We’re looking for someone who understands the nuances of social media strategy in a global context, so highlight relevant experiences that showcase your skills in this area.
Be Data-Driven:Since we value a data-led approach, include specific metrics or results from your past campaigns. Show us how you've used insights to optimise performance and drive engagement. Numbers speak volumes!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at SUMO
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, YouTube, and Meta. Prepare examples of how you've successfully leveraged these channels in past campaigns to drive engagement and brand advocacy.
✨Showcase Your Strategic Mindset
Be ready to discuss your approach to developing a global social media strategy. Think about how you can blend storytelling with data-driven insights to create impactful campaigns. Bring specific examples of how you've used data to optimise performance in previous roles.
✨Demonstrate Community Building Skills
Highlight your experience in building and nurturing engaged communities. Share stories of how you've fostered meaningful interactions and brand loyalty among audiences, especially in diverse markets. This will show your understanding of local relevance.
✨Collaborate Like a Pro
Prepare to talk about your experience working with cross-functional teams, including creative, influencer, and content teams. Discuss how you’ve led projects that required collaboration and how you ensured alignment with brand objectives while maintaining cultural relevance.
