At a Glance
- Tasks: Lead global social strategy and build engaged communities across key platforms.
- Company: A leading global consumer brand in fashion and sport.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity.
- Other info: Join a dynamic team passionate about sport and culture.
- Why this job: Shape brand culture and connect with audiences worldwide through innovative storytelling.
- Qualifications: Experience in global social media strategy and community management.
The predicted salary is between 70000 - 90000 £ per year.
A leading global consumer brand is looking for a Head of Social to define and lead its social-first strategy across key international markets. This role sits at the intersection of brand, culture, and performance - owning the global social vision while building engaged communities and driving meaningful connections with audiences worldwide. You will act as the strategic lead across all social channels, shaping how the brand shows up in culture and collaborates with athletes, creators, and fans. Working closely with brand, creative, digital, and regional teams, you will deliver a cohesive global social strategy that blends standout storytelling with data-led performance.
Responsibilities
- Define and lead the global social media and community strategy across all key platforms
- Oversee the development and execution of social campaigns, ensuring alignment with brand and commercial objectives
- Act as the global point of leadership for social, partnering with regional teams to ensure consistency and local relevance
- Build and nurture engaged global communities, driving meaningful interaction and brand advocacy
- Collaborate with creative, influencer, and content teams to deliver best-in-class, culturally relevant work
- Lead social content planning, publishing, and governance across markets
- Oversee performance tracking, using insights to optimise campaigns and inform future strategy
- Manage relationships with key partners, platforms, and creators to maximise reach and impact
- Identify opportunities for innovation across emerging platforms, formats, and trends
- Lead and develop a high-performing social and community team
Requirements
- Proven experience leading global social media strategy within a brand or agency environment
- Strong understanding of social platforms including TikTok, Instagram, YouTube, and Meta
- Experience building and managing communities at scale across multiple markets
- Track record of delivering culturally impactful and performance-driven social campaigns
- Strong leadership and stakeholder management skills, with experience working across global teams
- Highly strategic with a data-driven mindset and strong commercial awareness
- Passion for sport, culture, and storytelling is highly desirable
If this sounds like you, we’d love to hear from you!
Head of Social (Brand - fashion & Sport) in Aberdeen employer: SUMO
As a leading global consumer brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our London-based team enjoys hybrid working arrangements, competitive benefits, and ample opportunities for professional growth, all while being at the forefront of fashion and sport. Join us to make a meaningful impact in shaping our social-first strategy and connecting with diverse communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social (Brand - fashion & Sport) in Aberdeen
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your social skills! Create a personal brand on social media that reflects your passion for fashion and sport. Share insights, engage with relevant content, and showcase your expertise to attract attention.
✨Tip Number 3
Prepare for interviews by researching the company’s social strategy. Be ready to discuss how you can enhance their global vision and community engagement. Tailor your examples to show you understand their brand culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Social (Brand - fashion & Sport) in Aberdeen
Some tips for your application 🫡
Show Your Passion:Let your love for fashion, sport, and storytelling shine through in your application. We want to see how you connect with our brand's culture and values, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in leading social media strategies. We’re looking for specific examples of campaigns you've executed that align with our goals, so be detailed!
Be Data-Driven:Since we value a data-led approach, include metrics and insights from your past campaigns. Show us how you’ve used data to optimise performance and drive engagement – numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at SUMO
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, YouTube, and Meta. Prepare examples of how you've successfully leveraged these channels in past campaigns to drive engagement and brand advocacy.
✨Showcase Your Strategic Mindset
Be ready to discuss your approach to developing a global social media strategy. Think about how you can blend storytelling with data-driven insights to create impactful campaigns. Bring specific examples of how you've used data to optimise performance in previous roles.
✨Demonstrate Community Building Skills
Highlight your experience in building and nurturing engaged communities. Share stories of how you've fostered meaningful interactions and brand loyalty among audiences, especially in diverse markets. This will show your understanding of local relevance.
✨Collaborative Spirit is Key
Emphasise your ability to work across various teams, including creative, influencer, and content teams. Be prepared to discuss how you’ve led cross-functional projects and ensured alignment with brand objectives while maintaining cultural relevance.
