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- Tasks: Lead and execute innovative marketing strategies for EMEA, driving growth and community engagement.
- Company: Join Sumo Logic, a leader in cloud-native application analytics and security solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and collaboration across regions.
- Why this job: Be at the forefront of B2B SaaS marketing, making a real impact in a fast-paced company.
- Qualifications: 7+ years in B2B SaaS marketing, strong analytical skills, and proficiency in key marketing tools required.
- Other info: Experience in the DACH region is a plus; willingness to travel within EMEA is essential.
The predicted salary is between 43200 - 72000 £ per year.
As a Senior Field Marketing Manager, you will be responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion. This role requires a marketer with expertise in B2B SaaS to lead field marketing campaigns, build strong regional communities, and execute innovative events. You will adapt global programs to fit the specific needs of the EMEA market, while partnering with sales and regional teams to pioneer new approaches for driving growth.
Responsibilities
- Partner with sales leadership and stakeholders to develop and execute a differentiated marketing strategy for EMEA.
- Plan and execute regional marketing campaigns, including events, webinars, trade shows, and digital marketing initiatives.
- Drive lead generation activities through targeted marketing programs and campaigns, ensuring a consistent pipeline of high-quality leads for the sales team.
- Act as the primary marketing resource for regional Sales and Sales Engineering teams, ensuring alignment on objectives and strategies.
- Collaborate with channel partners to develop joint marketing initiatives that drive mutual growth and success.
- Continuously track and report on program performance, adjusting plans using data insights to optimize results.
- Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals.
- Working with the global digital team on driving inbound activities, building an EMEA communications plan for both internal employees as well as external customers.
Required Qualifications and Skills
- 7+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in EMEA.
- Strong understanding of the EMEA market dynamics, cultural nuances, and business practices; experience in the DACH region is a plus.
- Ability to adapt to the dynamic nature of a growth company and its evolving priorities.
- Strong problem-solving and analytical skills, using data to measure and optimize campaign performance and ROI.
- Expertise in managing marketing budgets to maximize ROI and drive efficiency.
- Proficient in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools.
- Willingness to travel within the EMEA region as required.
About Us
Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit .
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Senior Field Marketing Manager EMEA employer: Sumo Logic
Contact Detail:
Sumo Logic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Field Marketing Manager EMEA
✨Tip Number 1
Familiarize yourself with the specific market dynamics of the EMEA region. Understanding cultural nuances and business practices will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the B2B SaaS industry, especially those who have experience in field marketing within EMEA. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your ability to adapt global marketing strategies to local needs. Prepare examples of how you've successfully executed localized campaigns in the past, as this is a key responsibility for the role.
✨Tip Number 4
Highlight your proficiency with marketing platforms like Salesforce and Marketo. Being able to discuss your hands-on experience with these tools will set you apart from other candidates.
We think you need these skills to ace Senior Field Marketing Manager EMEA
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior Field Marketing Manager position. Highlight key responsibilities and required skills that align with your experience in B2B SaaS marketing.
Tailor Your CV: Customize your CV to emphasize your 7+ years of B2B SaaS Field Marketing experience. Include specific examples of how you've driven pipeline growth in the EMEA region, particularly in the DACH area if applicable.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of EMEA market dynamics and your ability to adapt global strategies to local needs. Mention your problem-solving skills and how you use data to optimize marketing campaigns.
Highlight Relevant Tools and Technologies: In your application, be sure to mention your proficiency with marketing platforms like Salesforce, Marketo, and 6Sense, as well as communication tools such as G-suite and Slack. This will demonstrate your readiness for the role.
How to prepare for a job interview at Sumo Logic
✨Showcase Your B2B SaaS Expertise
Make sure to highlight your experience in B2B SaaS marketing during the interview. Discuss specific campaigns you've led that resulted in pipeline growth, especially in the EMEA region, as this will demonstrate your capability to drive results.
✨Understand EMEA Market Dynamics
Familiarize yourself with the cultural nuances and business practices of the EMEA market. Be prepared to discuss how you would adapt global marketing strategies to meet local needs, particularly if you have experience in the DACH region.
✨Data-Driven Decision Making
Emphasize your analytical skills by sharing examples of how you've used data to measure and optimize campaign performance. Discuss specific metrics you track and how they inform your marketing strategies.
✨Collaboration is Key
Highlight your ability to work closely with sales teams and channel partners. Prepare examples of successful collaborations that led to mutual growth, showcasing your teamwork and alignment with sales objectives.
