Sales Development Representative I in London

Sales Development Representative I in London

London Full-Time 31500 - 38500 £ / year (est.) Hybrid
Sumo Logic

At a Glance

  • Tasks: Connect with security leaders and showcase how Sumo Logic can solve their challenges.
  • Company: Join a dynamic team at Sumo Logic, a leader in AI-powered security solutions.
  • Benefits: Remote work, structured onboarding, coaching, and clear promotion paths.
  • Other info: Opportunity for rapid growth and learning in a supportive environment.
  • Why this job: Kickstart your sales career while helping teams tackle real security issues.
  • Qualifications: Strong communication skills and curiosity about security and cloud technologies.

The predicted salary is between 31500 - 38500 £ per year.

About the role

Security and operations teams face more data, more alerts, and less time. Sumo Logic helps them turn that data into action with AI-powered SIEM and log analytics in a single platform. As a sales development representative (SDR), you start those conversations. You’ll connect with security and cloud operations leaders and practitioners to learn what slows their teams down, and show how Sumo Logic can help. You’ll hand qualified opportunities to our account executives and build the foundation for a successful sales career.

What you’ll do

  • Communication is the heart of the role. You’ll write concise, relevant outreach, lead confident discovery calls, and present Sumo Logic’s value in plain language.
  • You will target personas such as a SOC analyst, a cloud engineer, or a CISO. You’ll adapt your message to each of them and explain technical ideas clearly enough to earn trust, whether you’re on a call, in an email thread, or on video.
  • Research target accounts and identify the right contacts in security, IT, and cloud operations.
  • Run outbound campaigns across email, phone, LinkedIn, and events.
  • Work with Sales AE to assist and support opportunity progression.
  • Respond quickly to inbound leads and qualify them for fit, need, and timing.
  • Tailor your outreach to each persona, from CISOs to SOC analysts to SREs.
  • Book meetings and hand off clear, well-documented opportunities to account executives.
  • Record every activity in Salesforce and your sales engagement tools.
  • Partner with marketing, account executives, and sales engineers on account plans and campaigns.
  • Share what you learn from buyers to sharpen our messaging.

What you bring - Key Expectations

  • The best SDRs listen first. You’ll ask thoughtful questions, stay curious about each team’s challenges, and pay attention to what’s said and what isn’t.
  • Ability to write clear, concise outreach and hold a good phone conversation.
  • Curiosity about security, cloud, and data. You don’t need to be an expert, but having a base level of technical knowledge is preferred.
  • Resilience and a willingness to take coaching.
  • Organization and the discipline to follow a process.
  • Comfort with CRM and sales tools (Salesforce, Outreach, Salesloft, ZoomInfo, or similar).
  • (0–2) years in sales, customer-facing, or business development roles. Related experience counts, including retail, hospitality, military, and support roles in and outside of the technology industry.

Preferred: familiarity with SIEM, observability, or cybersecurity concepts, and prior B2B SaaS experience.

Growth at Sumo Logic

You’ll grow quickly here if you’re coachable, resilient, and motivated by learning. You’ll build fluency in SIEM, observability, and the Sumo Logic platform. You’ll also sharpen how you research accounts, prioritize outreach, and refine your approach using data and feedback. You’ll do it all on a collaborative team that values curiosity, accountability, and real customer connection.

  • Structured onboarding on our platform, our buyers, and security fundamentals.
  • Weekly coaching, call reviews, and a clear promotion path.
  • Typical progression: SDR, senior SDR or team lead, then account executive in (12–18) months, based on performance.
  • Access to Sumo Logic training and certifications.

How we work

This is a remote role based from the South East of England. Occasional travel may be required for events, team gatherings, and trainings. All travel must be approved in advance by your manager.

Why Sumo Logic

You’ll sell a product that helps teams stop threats and fix outages faster. You’ll work alongside people who care about the mission and about each other. The market is moving your way. AI is speeding up both attacks and the volume of data teams must review. Companies need platforms that cut through the noise and point analysts to what matters. Sumo Logic’s AI-powered SIEM and log analytics do that in one platform, so you’ll be talking to buyers actively looking for answers.

The problem matters. Teams can’t defend or fix what they can’t see. Visibility into security, infrastructure, and application data is the foundation of resilience, and a missed threat or slow outage hits the business directly. Your conversations will be about something customers care about.

You’ll build a career. The SDR role teaches discovery, listening, presenting, and objection handling, plus fluency in security, observability, and AI. You’ll work closely with account executives, with clear paths to AE, sales engineering, or leadership. You’ll join a team that cares. Expect coaching, collaboration, and room to grow, alongside people invested in the mission and in your success.

About Us

Sumo Logic, Inc. helps make the digital world secure, fast, and reliable by unifying critical security and operational data through its Intelligent Operations Platform. Built to address the increasing complexity of modern cybersecurity and cloud operations challenges, we empower digital teams to move from reaction to readiness—combining agentic AI-powered SIEM and log analytics into a single platform to detect, investigate, and resolve modern challenges. Customers around the world rely on Sumo Logic for trusted insights to protect against security threats, ensure reliability, and gain powerful insights into their digital environments.

Sales Development Representative I in London employer: Sumo Logic

At Sumo Logic, we pride ourselves on being an exceptional employer that champions innovation and collaboration within our dynamic UK team. Our commitment to employee growth is reflected in our robust training programmes and a culture that embraces data-driven decision-making, ensuring that you can thrive in your role as a Senior HR Analytics & AI Technology Lead. With a focus on work-life balance and a supportive environment, we empower our employees to leverage cutting-edge technology to make a meaningful impact on talent outcomes.

Sumo Logic

Contact Details:

Sumo Logic Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Development Representative I in London

✨Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

✨Show Your Skills Through Real-World Results

When targeting a full-time role like Sales Development Representative I at Sumo Logic, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

✨Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

✨Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Sumo Logic. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development Representative I. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Sales Development Representative I in London

Communication Skills
Outbound Sales Techniques
Lead Qualification
Research Skills
Technical Knowledge in Security and Cloud
CRM Proficiency (Salesforce, Outreach, Salesloft, ZoomInfo)
Curiosity

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Sumo Logic:When writing your cover letter, make sure to tailor your message specifically for Sumo Logic. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Sumo Logic

✨Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Sumo Logic that you understand the role and can hit the ground running in the sales game.

✨Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Sumo Logic that you’re not just about numbers but also about building lasting connections in business development.

✨Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

✨Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Sumo Logic’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.