Growth Marketing Director

Location: Hull - Hybrid / Flexible

Salary: £50000 - £60000 per annum DOE + Flexible Working, Every other Friday off and Excellent Benefits

Are you ready to be a changemaker in performance marketing? Do you have knowledge of CRM Management? Are you positive and persistent with a strategic mind? If so, Summit has an exciting opportunity for a Growth Marketing Director to join us on a full-time hybrid basis. We offer flexible start and finish times as well as having every other Friday off. We trust our people to work flexibly around their lifestyle and family arrangements. Summiteers are asked to attend our office in the C4DI complex in Hull, Fruit Market 2 days per week, the rest of the week can be done from home. For the right candidate, we may also consider greater flexibility around office time.

Our Growth Marketing Director will own the ‘shop window’ and lead generation of both Summit & Productcaster. You will be responsible for bringing the brand vision for Summit & Productcaster to life for staff, clients and partners while developing and pulling the growth lever resulting in more B2B sales for both agency and technology brands.

On a day-to-day basis you will be responsible for:

• Ownership of annual marketing plan and £150K+ marketing budget – ensuring key metrics are met.
• Ideate, develop, and implement campaigns across the digital marketing communications mix including email, blog, webinars, landing pages, social media, and SEO.
• Lead Summit hosted and paid for events for prospects, partners, customers, and retail industry interest groups.
• Act as ‘community’ leader for CRM and marketing platforms to drive cross-sell and upsell while remaining GDPR compliant.
• Create, review, and maintain key marketing messages for target audiences.
• Develop new ‘talent attraction’ campaigns for the business, highlighting Summit as a ‘Great Place to work’.
• Own company branding, tone of voice and corporate website to ensure content is current and innovative – you will deliver this in conjunction with other ‘Heads Of’ within the business including Paid, Affiliates, SEO and Productcaster.
• Find, onboard and actively manage relationships with supporting partner agencies including PR & content.

What are we looking for?

As the Growth Marketing Manager, you will have deep knowledge of CRM management as well as agency / SaaS marketing experience, B2B sales and marketing growth processes. International B2B marketing experiences are preferable but not essential. You will need to think strategically to see the bigger picture within our industry as well as organisation and be able to work across two key objectives and business areas (sales and recruitment). You will have the ability to analyse to interpret campaign performance and have negotiation skills to ensure we are getting value for money on our marketing investments. You will have to be a box of ideas and energy – comfortable working in a small team or independently to create ‘ever-green’ content. You will need positivity and persistence to squeeze every drop out of our marketing investments.

Other key attributes and skills include:

• Ability to communicate persuasively with senior members of Summit, and with people at all levels across Summit and outside Summit in the UK and worldwide as appropriate.
• Can build and manage mutually beneficial partnerships and networks.
• Ability to demonstrate a willingness to take difficult strategic decisions and an ability to resolve complex problems.
• Be positive and persistent to squeeze every drop out of marketing investments.

On offer is a salary £50000 – £60000 per annum depending on experience as well as a range of excellent benefits including flexible start and finish times, up to 29 days’ holiday per year (plus bank holidays), milestone days off, Bupa health cash plan, life assurance, and Annual Bonus Scheme.

We are an equal opportunities employer, and we welcome applications from all suitably qualified persons regardless of their sex; religious or similar philosophical belief; race; age; sexual orientation; or disabilities. If you require any reasonable adjustments such as access or information in an alternative format, please inform us soon as you are able so that we can make the appropriate adjustments.

Please note, in line with GDPR, your details will only be retained for a period of 12 months from application date and then deleted, unless advised otherwise.